Whatagraph
All marketing data, smart AI insights, zero code – your reporting on autopilot.
Whatagraph is a user-friendly, no-code marketing intelligence platform.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.
Headquarters
Herengracht 420, 1017 BZ Amsterdam, Netherlands
Employees
55
Founded
2015
Overview
Whatagraph is a leading B2B marketing intelligence platform designed specifically for marketing agencies and in-house teams. Founded in 2015 and headquartered in Amsterdam, Netherlands, the company employs around 55 people and supports over 1,000 clients and more than 15,000 brands worldwide in efficient data consolidation. The cloud-based SaaS solution enables users to seamlessly connect and standardize marketing data from over 50 different sources without requiring SQL knowledge, middleware, or technical support. Through automated cross-channel reports, visual real-time dashboards, and AI-powered insights, complex performance data can be quickly translated into easy-to-understand reports. This significantly reduces manual reporting efforts for agencies and companies and simplifies collaboration with clients. With a strong focus on usability, Whatagraph offers an intuitive no-code platform that allows even non-technical users to create professional dashboards. The platform is ideal for continuous campaign monitoring across various channels and helps teams make data-driven decisions in real time.
Core features
Compliance & security
No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.
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Usability & Reporting Interface
Templates & Visualization (Report Design)
Data Source Integrations & Automation
Value for Money / Pricing Model
Summary of customer feedback
Customers particularly highlight Whatagraph's highly user-friendly interface, professional reporting templates, and wide range of marketing integrations with automated data collection. On the critical side, the comparatively high and heavily credit-based pricing model is frequently mentioned, which can quickly become expensive with many data sources. Whatagraph is especially suitable for agencies, marketing teams, and B2B companies that want to make cross-channel performance transparent, automate recurring reports, and provide visually appealing dashboards for clients or internal stakeholders.
AI-generated summary
🚀 Product updates & press releases
Whatagraph has expanded its marketing reporting platform with new data integration and automation features to support agencies and in-house marketing teams more efficiently. Alongside the seamless integration of new data sources like Shopify and GA4, the focus is on improved scalability for global campaigns. Through strategic partnerships and optimized compliance standards, the company is strengthening its market position in B2B data analytics. These innovations allow users to create and share complex reports across platforms without any coding.
- •Product Updates: Introduction of new direct integrations for e-commerce and analytics platforms like Shopify and GA4 for real-time data visualization.
- •Target Audience Focus: Specific optimizations for B2B marketing agencies and in-house teams to efficiently scale multi-client reporting.
- •Partnerships & Integrations: Expanding connectivity to major cloud data warehouses for more flexible data management.
- •Compliance & Security: Updated security standards for seamless compliance with international data protection regulations (GDPR).
Source: Publicly available product updates or press releases from Whatagraph.
📰 Social media feedback about the product
Since no social media mentions or specific data on Whatagraph were provided for the analysis, no content evaluation can be performed. No information is available regarding topics, praise, criticism, or open questions. Due to the lack of data, the sentiment trend is classified as neutral.
- •No mentions or data were provided for analysis.
- •An evaluation of features, issues, or competitor comparisons is not possible due to the lack of data.
Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.
See Whatagraph in action
Whatagraph: Marketing Analytics and Social Media Reporting