Whatagraph

Name: Whatagraph
Brand: Whatagraph

All marketing data, smart AI insights, zero code – your reporting on autopilot.

Whatagraph is a user-friendly, no-code marketing intelligence platform.

BenchTrust Score:62/100

Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency. Comparable with other software providers.

BenchTrust Index weighting: Company stability 25 points · Customer reviews 30 points · Compliance & security 25 points · Transparency 20 points. Without reviews a neutral average is used; a few reviews move it only slightly

Review data basis: G2 (277), Capterra (84)

BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.

Overview

Whatagraph is a leading B2B marketing intelligence platform designed specifically for marketing agencies and in-house teams. Founded in 2015 and headquartered in Amsterdam, Netherlands, the company employs around 55 people and supports over 1,000 clients and more than 15,000 brands worldwide in efficient data consolidation. The cloud-based SaaS solution allows users to seamlessly connect and standardize marketing data from over 50 different sources without requiring SQL knowledge, middleware, or engineering support. Through automated cross-channel reports, visual real-time dashboards, and AI-driven insights, complex performance data can be quickly translated into easy-to-understand reports. This significantly reduces manual reporting efforts for agencies and companies and simplifies collaboration with clients. With a strong focus on user-friendliness, Whatagraph offers an intuitive no-code platform that allows even non-technical users to create professional dashboards. The platform is ideal for continuous campaign monitoring across various channels and helps teams make data-driven decisions in real time.

Core features

Connects and standardizes marketing data from multiple sources in one platformCore

AI-driven insights for agencies and marketing teams

No requirement for SQL, middleware, or engineering support to use the platform

Compliance & security

No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.

Ask the AI assistant on this page for current compliance and security details. It researches live information from publicly available sources.

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whatagraph.com

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Answers are based on the website and documents of Whatagraph.

💬 Customer feedback summary

80% mention this

User-friendliness & reporting interface

70% mention this

Templates & visualization (report design)

65% mention this

Data source integrations & automation

55% mention this

Value for money / pricing model

Summary of customer feedback

Customers particularly highlight Whatagraph's highly user-friendly interface, professional reporting templates, and wide range of marketing integrations with automated data collection. On the critical side, the comparatively high and heavily credit-based pricing model is noted, which can quickly become expensive with many data sources. Whatagraph is especially suitable for agencies, marketing teams, and B2B companies that want to make cross-channel performance transparent, automate recurring reports, and provide visually appealing dashboards for clients or internal stakeholders.

AI-generated summary

📰 News & community feedback

🚀 Product updates & press releases

Whatagraph has expanded its marketing reporting platform with new data integration and automation features to support agencies and in-house marketing teams more efficiently. Alongside the seamless integration of new data sources like Shopify and GA4, the focus is on improved scalability for global campaigns. Through strategic partnerships and optimized compliance standards, the company is strengthening its market position in B2B data analytics. These innovations enable users to create and share complex reports across platforms without any programming effort.

•Product updates: Introduction of new direct connections for e-commerce and analytics platforms like Shopify and GA4 for real-time data visualization.
•Target group focus: Specific optimizations for B2B marketing agencies and in-house teams to efficiently scale multi-client reporting.
•Partnerships & integrations: Expansion of connectivity to major cloud data warehouses for more flexible data management.
•Compliance & security: Update of security standards for seamless compliance with international data protection regulations (GDPR).

Source: Publicly available product updates or press releases from Whatagraph.

🎬Videos & screenshots

See Whatagraph in action

✓ Official

Whatagraph: Marketing Analytics and Social Media Reporting

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