Inhalte werden geladen...
More conversions through smarter testing – Your platform for A/B testing and web optimization
VWO is a leading SaaS platform for A/B testing, personalization, and conversion rate optimization.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency. Comparable with other software providers.
BenchTrust Index weighting: Company stability 25 points · Customer reviews 30 points · Compliance & security 25 points · Transparency 20 points. Without reviews a neutral average is used; a few reviews move it only slightly
Review data basis: G2 (1), Trustpilot (19)
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Headquarters
TV Tower Pitampura Road, 110034 New Delhi, India
Employees
450
Founded
2009
Management
Sparsh Gupta
VWO (Visual Website Optimizer) is a globally leading SaaS platform for experience and conversion rate optimization (CRO). Founded in 2009 in New Delhi, India, the company supports over 40,000 customers in 190 countries with around 450 employees to improve digital experiences based on data. The platform offers an integrated suite for A/B and multivariate testing, visual editors, behavioral analytics, and personalization without coding. This allows companies to deeply analyze user behavior, test hypotheses, and deliver tailored experiences. VWO is suitable for organizations of all sizes – from startups to Fortune 500 companies like Amazon, Disney, and eBay. VWO places a high value on security and data privacy. The platform is comprehensively certified, including ISO/IEC 27001, ISO/IEC 27701 (privacy), SOC 2 Type II, and PCI DSS, and ensures full compliance with GDPR and CCPA.
Ask about features, integrations, data protection or onboarding – answers in seconds.
Answers are based on the website and documents of VWO.
A/B Testing & Experimentation Features
User-friendliness & Visual Editor
Feature Set (CRO suite including insights & personalization)
Pricing Model & Costs
Customers rate VWO overwhelmingly positively as a mature CRO platform with very strong A/B testing features and a comparatively easy-to-use visual editor. Praise is particularly given to the broad feature set for conversion optimization (testing, insights, personalization) and professional support, while pricing and implementation effort are perceived as moderate to acceptable. VWO is especially suitable for mid-sized and larger companies, as well as data-driven marketing and product teams that run regular experiments and want a central, feature-rich platform for conversion optimization.
AI-generated summary
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
VWO has introduced new enhancements in product innovation, data integration, and global compliance to support enterprise customers even more effectively in optimizing digital experiences. The focus is on powerful server-side testing capabilities and improved integration with leading analytics platforms like Google Analytics 4. By expanding security certifications and strategic partnerships, VWO is also strengthening its market presence in key global regions. These innovations enable B2B companies to make data-driven decisions faster and in a privacy-compliant manner.
Source: Publicly available product updates or press releases from VWO.