Trusted Shops

Name: Trusted Shops
Brand: Trusted Shops

Shop safely, sell fairly: Your triple protection of trustmark, buyer protection, and real reviews for maximum trust.

Trusted Shops is Europe's leading trust brand in e-commerce. The Cologne-based company offers online shops a trustmark, buyer protection, and a verified review system to increase trust and transparency.

BenchTrust Score:63/100

Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency. Comparable with other software providers.

BenchTrust Index weighting: Company stability 25 points · Customer reviews 30 points · Compliance & security 25 points · Transparency 20 points. Without reviews a neutral average is used; a few reviews move it only slightly

Review data basis: The evaluated platforms contain no reviews for this provider.

Overview

Trusted Shops was founded in Cologne in 1999 and has established itself as Europe's leading trust brand for digital commerce. With over 850 employees across several European locations, the company supports online retailers and their customers through innovative trust solutions. The core offering includes the well-known Trusted Shops trustmark, which certifies compliance with strict quality criteria, as well as comprehensive buyer protection to secure online transactions. Via the eTrusted feedback platform, Trusted Shops enables the collection and management of authentic customer reviews. The portfolio is complemented by the Reputation Manager, which controls automated invitations for reviews on external platforms like Google, as well as legal protection services for online shops. In this way, Trusted Shops sustainably creates transparency, security, and guidance in e-commerce.

Core features

Trustmark certification for online shops including best practices auditCore

Buyer protection (money-back guarantee) for consumers at certified retailers

Genuine customer feedback and verified reviews via the eTrusted platform

Reputation Manager for automated review invitations on external platforms

Combined trust package consisting of trustmark, buyer protection, and review tools

Compliance & security

GDPR Compliant

GDPR compliant

EU Trustmark Standards

Provider's statement

Contact the provider

www.trustedshops.com

Supported languages

AI assistant for Trusted Shops

Ask about features, integrations, data protection or onboarding – answers in seconds.

Answers are based on the website and documents of Trusted Shops.

📰 News & community feedback

🚀 Product updates & press releases

Trusted Shops is expanding its B2B portfolio through technological product updates, strategic partnerships, and optimized compliance solutions for the European e-commerce market. The focus is on improved interfaces for online retailers, automated features for compliance with EU directives, and deeper integrations into popular shop systems. Target audiences are small to large online retailers looking to strengthen customer trust and increase their international conversion rates.

•Product Updates: Introduction of AI-powered analysis tools for more efficient evaluation of customer feedback for online retailers.
•Compliance: Continuous adaptation of legal text services to current EU directives to ensure protection against warning letters.
•Partnerships: Optimized integrations and plugins for leading shop systems such as Shopify, WooCommerce, and Shopware.
•Expansion: Extending the reach of buyer protection to support retailers in entering new European markets.

Source: Publicly available product updates or press releases from Trusted Shops.

🎬Videos & screenshots

See Trusted Shops in action

✓ Official

🎉 25 Years of Trusted Shops – Insights & Stories, Part 1

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