Trusted Shops
Shop safely, sell fairly: Your triple protection of trustmark, buyer protection, and real reviews for maximum trust.
Trusted Shops is Europe's leading trust brand in e-commerce. The Cologne-based company offers online shops a trustmark, buyer protection, and a verified review system to increase trust and transparency.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.
Headquarters
Subbelrather Strasse 15A, 50823 Cologne, Germany
Employees
850
Founded
1999
Management
Jean-Marc Noel
Overview
Trusted Shops was founded in Cologne in 1999 and has established itself as Europe's leading trust brand for digital commerce. With over 850 employees across several European locations, the company supports online retailers and their customers with innovative trust solutions. The core offering includes the well-known Trusted Shops trustmark, which certifies compliance with strict quality criteria, as well as comprehensive buyer protection to secure online transactions. Through the eTrusted feedback platform, Trusted Shops enables the collection and management of authentic customer reviews. The portfolio is complemented by the Reputation Manager, which controls automated invitations for reviews on external platforms such as Google, as well as legal protection services for online shops. Trusted Shops thus sustainably creates transparency, security, and orientation in e-commerce.
Core features
Compliance & security
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🚀 Product updates & press releases
Trusted Shops is expanding its B2B portfolio through technological product updates, strategic partnerships, and optimized compliance solutions for the European e-commerce market. The focus is on improved interfaces for online retailers, automated features for compliance with EU directives, and deeper integrations into popular shop systems. Target groups are small to large online retailers who want to strengthen customer trust and increase their international conversion rates.
- •Product Updates: Introduction of AI-powered analysis tools for more efficient evaluation of customer feedback for online retailers.
- •Compliance: Continuous adaptation of legal text services to current EU directives to ensure protection against warning letters.
- •Partnerships: Optimized integrations and plugins for leading shop systems such as Shopify, WooCommerce, and Shopware.
- •Expansion: Extending the reach of buyer protection to support retailers in entering new European markets.
Source: Publicly available product updates or press releases from Trusted Shops.
📰 Social media feedback about the product
No social media mentions or data were provided for analysis. Accordingly, no concrete topics, praise, criticism, or open questions regarding Trusted Shops can be evaluated. Without a corresponding database, no conclusions can be drawn about sentiment or user behavior.
- •No database: Since no mentions or feedback data were passed to the system, a detailed analysis of the platform is not possible.
- •Neutral status: Due to the lack of available opinions, user experiences, or user trends, the general sentiment trend is classified as neutral.
Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.
See Trusted Shops in action
🎉 25 Years of Trusted Shops – Insights & Stories, Part 1