SAP Emarsys Customer Engagement
One customer view, endless channels: Delight every customer individually with automated omnichannel personalization from SAP Emarsys.
SAP Emarsys is a cloud-based, AI-powered omnichannel customer engagement platform.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.
Headquarters
Lassallestrasse 7b, 1020 Vienna, Austria
Employees
890
Founded
2000
Management
Brittany Gerig
Overview
SAP Emarsys Customer Engagement is a leading, cloud-based omnichannel customer engagement platform designed specifically for marketers. Founded in 2000 in Vienna, Austria, and now part of the SAP Group, the company employs around 890 people. The platform enables global brands to unify customer data from various sources, build comprehensive customer profiles, and scale highly personalized, AI-powered campaigns across channels such as email, web, mobile, SMS, and digital ads. By seamlessly connecting business and customer data in real time, SAP Emarsys helps companies sustainably increase customer loyalty and customer lifetime value. Core features include advanced segmentation, automated campaign workflows, a self-learning recommendation system, and intelligent analytics to measure campaign success and customer value at every stage of the lifecycle. The solution is characterized by the highest security and compliance standards, including certifications according to ISO 27001, ISO 27018, SOC 2 Type II, and CSA STAR, and is fully GDPR-compliant. Supporting numerous languages such as German, English, French, and Japanese, SAP Emarsys provides a globally deployable infrastructure for sophisticated B2C and B2B marketing scenarios.
Core features
Compliance & security
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🚀 Product updates & press releases
SAP Emarsys drives the evolution of customer engagement through targeted product innovations in artificial intelligence and strategic integrations. The platform increasingly focuses on privacy-compliant, real-time personalization to support global B2B and B2C companies in customer retention. By expanding omnichannel features and global partnerships, its market reach in key target regions is sustainably strengthened.
- •Product & AI: Introduction of advanced, AI-powered segmentation and personalization tools for real-time optimization of marketing campaigns.
- •Omnichannel Expansion: Enhanced integrations for mobile channels and SMS to ensure a seamless customer journey across all digital touchpoints.
- •Partnerships & Ecosystem: Strategic alliances with global technology partners to simplify data flows and accelerate marketing automation.
- •Compliance & Data Privacy: Continuous adaptation of platform features to global data protection standards to secure B2B customers in regulated markets.
Source: Publicly available product updates or press releases from SAP Emarsys Customer Engagement.
📰 Social media feedback about the product
For the analysis of SAP Emarsys Customer Engagement, no concrete social media mentions from Reddit or X/Twitter were submitted in the provided dataset. Since there are no specific user opinions, discussions, or feedback posts, a qualitative assessment of customer sentiment is not possible. Accordingly, no specific points of praise, criticism, or open questions can be factually analyzed.
- •No usable social media mentions or text data were provided for analysis.
- •An evaluation of specific features, issues, or competitor comparisons is not possible due to a lack of data.
Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.
See SAP Emarsys Customer Engagement in action
Product Walkthrough - Digital Ads