SAP Emarsys Customer Engagement

Name: SAP Emarsys Customer Engagement
Brand: SAP Emarsys Customer Engagement

One customer view, endless channels: Delight every customer individually with automated omnichannel personalization from SAP Emarsys.

SAP Emarsys is a cloud-based, AI-powered omnichannel customer engagement platform.

BenchTrust Score:79/100

Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency. Comparable with other software providers.

BenchTrust Index weighting: Company stability 25 points · Customer reviews 30 points · Compliance & security 25 points · Transparency 20 points. Without reviews a neutral average is used; a few reviews move it only slightly

Review data basis: The evaluated platforms contain no reviews for this provider.

Overview

SAP Emarsys Customer Engagement is a leading, cloud-based omnichannel customer engagement platform designed specifically for marketers. Founded in 2000 in Vienna, Austria, and now part of the SAP Group, the company employs around 890 people. The platform enables global brands to unify customer data from various sources, build comprehensive customer profiles, and scale highly personalized, AI-powered campaigns across channels such as email, web, mobile, SMS, and digital ads. By seamlessly connecting business and customer data in real time, SAP Emarsys helps companies sustainably increase customer loyalty and customer lifetime value. Core features include advanced segmentation, automated campaign workflows, a self-learning recommendation system, and intelligent analytics to measure campaign success and customer value at every stage of the lifecycle. The solution is characterized by the highest security and compliance standards, including certifications according to ISO 27001, ISO 27018, SOC 2 Type II, and CSA STAR, and is fully GDPR-compliant. Supporting numerous languages such as German, English, French, and Japanese, SAP Emarsys offers a globally deployable infrastructure for demanding B2C and B2B marketing scenarios.

Core features

Omnichannel experience for campaign collaboration with a unified customer viewCore

Advanced segmentation utilizing various data sources during segment creation

Personalized content for individual 1-to-1 customer experiences

Product recommendations to increase revenue and conversion across all channels

Automation programs to manage and execute pre-built personalized campaigns

Integrated channels in automation programs to enrich the customer journey

Intelligent analytics to determine and monitor the effectiveness of marketing campaigns

Analytics to measure business outcomes and customer value at every stage of the customer lifecycle

Connecting business and customer data across all channels for contextual engagement

Web tracking and APIs to connect data sources for real-time engagement

Support for open data and relational data models to connect ERP and business analytics data

AI-powered solutions, insights, and analytics for customer engagement marketing

Personalized, marketing-driven B2B experiences from e-commerce websites to sales activities

AI-powered personalized interactions across all channels (Omnichannel Customer Engagement)

Retail marketing solution to orchestrate customer engagement across online and offline channels

Compliance & security

ISO 27001

Information security

SOC 2 Type II

Security and availability

ISO 27018

Protection of personal data

DSGVO

GDPR compliant

CSA STAR

Cloud security (CSA)

Contact the provider

emarsys.com

Supported languages

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📰 News & community feedback

🚀 Product updates & press releases

SAP Emarsys drives the evolution of customer engagement through targeted product innovations in artificial intelligence and strategic integrations. The platform increasingly focuses on privacy-compliant, real-time personalization to support global B2B and B2C companies in customer retention. By expanding omnichannel capabilities and global partnerships, its market reach in key target regions is sustainably strengthened.

•Product & AI: Introduction of advanced, AI-powered segmentation and personalization tools for real-time optimization of marketing campaigns.
•Omnichannel Expansion: Enhanced integrations for mobile channels and SMS to ensure a seamless customer journey across all digital touchpoints.
•Partnerships & Ecosystem: Strategic alliances with global technology partners to simplify data flows and accelerate marketing automation.
•Compliance & Privacy: Continuous adaptation of platform features to global data protection standards to secure B2B customers in regulated markets.

Source: Publicly available product updates or press releases from SAP Emarsys Customer Engagement.

🎬Videos & screenshots

See SAP Emarsys Customer Engagement in action

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Product Walkthrough - Digital Ads

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