Salesforce

Name: Salesforce
Brand: Salesforce

Close deals with smart AI and data: Connect customers, teams, and processes on an autonomous platform.

BenchTrust Score:89/100

Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency. Comparable with other software providers.

BenchTrust Index weighting: Company stability 25 points · Customer reviews 30 points · Compliance & security 25 points · Transparency 20 points. Without reviews a neutral average is used; a few reviews move it only slightly

Review data basis: G2 (95397)

BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.

Overview

Salesforce, founded in 1999 and headquartered in San Francisco, is the world's leading provider of cloud-based Customer Relationship Management (CRM) solutions and a pioneer in enterprise artificial intelligence. With over 77,000 employees worldwide, the company helps organizations of all sizes bring together their sales, service, marketing, and commerce activities on a single, integrated platform—Customer 360. The platform leverages advanced AI technologies such as Einstein 1 and Agentic AI to automate business processes, deliver data-driven insights, and integrate autonomous agents into daily workflows. Core products include Sales Cloud for sales management, Service Cloud for customer support, and Marketing and Commerce Clouds for personalized customer engagement and digital shopping experiences. Additionally, the Salesforce Platform enables developers to build custom applications. Salesforce is characterized by the highest security and compliance standards, including certifications under ISO/IEC 27001, 27017, 27018, 27701, as well as SOC 1, 2, and 3 reports. Furthermore, the company meets strict data protection requirements such as GDPR through its own Binding Corporate Rules (BCRs). The software is available in numerous languages, including German, English, French, and Spanish, facilitating global implementation.

Core features

Cloud-based CRM platform for managing customer data, tracking sales, and automating business processesCore

Unified platform to connect customers, employees, and processes using trusted AI and data

Agentic AI capabilities to transform businesses into autonomous, agent-driven organizations

Sales Cloud for efficient management of sales processes and customer relationships

Service Cloud for professional customer service and support case management

Marketing Cloud for automated marketing campaigns and personalized customer engagement

Commerce Cloud for optimized e-commerce and digital shopping experiences

Experience Cloud for creating portals and communities for customers, partners, and employees

Integrated analytics capabilities for reports, dashboards, and data-driven insights

Salesforce Platform for developing custom applications with out-of-the-box features

Compliance & security

ISO/IEC 27001

Information security

ISO/IEC 27017

Cloud security

ISO/IEC 27018

Protection of personal data

ISO/IEC 27701

Privacy information management

SOC 1 Type II

Financial controls

SOC 2 Type II

Security and availability

SOC 3

Public security report

GDPR / EU Data Protection Compliance

GDPR compliant

Salesforce Binding Corporate Rules (BCRs)

Provider's statement

HIPAA

Protection of health information

Contact the provider

www.salesforce.com

Supported languages

AI assistant for Salesforce

Ask about features, integrations, data protection or onboarding – answers in seconds.

Answers are based on the website and documents of Salesforce.

💬 Customer feedback summary

80% mention this

Functional Scope & Scalability

75% mention this

Customizability & Configurability

65% mention this

User-Friendliness & UI/UX

60% mention this

Implementation & Complexity

Summary of customer feedback

Customer reviews of Salesforce primarily highlight its very large range of functions, high scalability, and strong customizability for complex sales, service, and marketing processes; these aspects are rated predominantly positively, especially by larger and fast-growing companies. At the same time, many users criticize the complexity of the platform, the sometimes confusing and steep learning curve, and a pricing and licensing model perceived as high compared to other CRM solutions. Salesforce is particularly suitable for medium to large companies with complex processes that are willing to invest in professional implementation, internal admin resources, or external partners, and that can fully exploit the comprehensive range of functions as well as automation and AI capabilities.

AI-generated summary

📰 News & community feedback

🚀 Product updates & press releases

Salesforce is strengthening its market position through comprehensive updates to the Einstein 1 platform, enabling deeper integration of artificial intelligence and Data Cloud into existing CRM workflows. Strategic partnerships, particularly with AWS and Google Cloud, significantly improve data and AI model interoperability for global enterprise customers. These innovations are primarily aimed at B2B companies looking to optimize their sales, service, and marketing processes through data-driven automation. Additionally, Salesforce is expanding its regional compliance certifications to meet stricter data protection standards in Europe and Asia.

•Deeper AI Integration: The Einstein 1 platform now enables real-time use of unstructured data directly within CRM applications for improved customer analytics.
•Expanded Cloud Partnerships: New strategic alliances with AWS and Google Cloud facilitate secure data exchange and the use of external AI models without complex ETL processes.
•Target Audience Focus: Industry-specific cloud solutions have been specifically further developed for the financial sector, healthcare, and manufacturing industries.
•Global Compliance and Expansion: The targeted expansion of local cloud infrastructure supports B2B customers in complying with strict regional data protection regulations such as GDPR.

Source: Publicly available product updates or press releases from Salesforce.

🎬Videos & screenshots

See Salesforce in action

✓ Official

Platform Keynote: How To Build and Govern Custom AI Agents and Apps | Dreamforce 2024 | Salesforce

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