Qualtrics
Understand. Design. Inspire. Your all-in-one platform for tailored surveys and genuine engagement.
Qualtrics is the leading cloud-based Experience Management (XM) platform for collecting and analyzing customer and employee feedback.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.
Headquarters
Provo, Utah, USA; Seattle, Washington, USA
Employees
5,000+
Founded
2002
Overview
Qualtrics is a globally leading US technology company in the field of Experience Management (XM). Founded in 2002 and headquartered in Provo, Utah, and Seattle, Washington, the company now employs over 5,000 people. The cloud-based XM platform enables organizations to collect, analyze, and strategically use feedback from customers, employees, products, and brands in one central location. The platform offers highly advanced features for creating personalized online surveys with a variety of question types such as multiple-choice, heatmaps, and timers. Complex survey designs can be realized through the use of conditional logic. In addition, Qualtrics features integrated distribution channels such as QR codes and anonymous links, as well as powerful dashboards for real-time data analysis. A special focus is placed on Digital Experience Analytics and website & app feedback, allowing user experiences to be captured directly on digital channels using JavaScript snippets. Qualtrics is used worldwide by thousands of companies and educational institutions to sustainably optimize customer satisfaction and employee engagement.
Core features
Compliance & security
No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.
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User-friendliness
Advanced analysis features
Customizability
Suitable for companies/teams
Summary of customer feedback
The available sources point to an overall positive image of Qualtrics, particularly due to its advanced analysis features and high customizability. Weaknesses visible from the available information tend to be indirect, such as complexity and a stronger suitability for larger, data-driven organizations; thus, Qualtrics is particularly suitable for enterprise teams, research, and customer experience programs.
AI-generated summary
🚀 Product updates & press releases
Qualtrics has announced comprehensive feature updates and strategic alliances aimed at optimizing customer and employee experience through the use of advanced AI. At the center of the innovations is the deeper integration of AI-powered analysis tools into the XM Platform to generate precise customer and employee insights in real time. By expanding its global cloud infrastructure and complying with local compliance guidelines, the company is strengthening its market position. These innovations are targeted specifically at large global enterprises as well as HR and customer service departments.
- •Introduction of advanced AI features for automated analysis of sentiments and trends within the XM Platform.
- •Strengthening strategic partnerships for seamless data integration into leading CRM and HR systems.
- •Global expansion and improved compliance through the expansion of local cloud infrastructures in key regions.
- •Target-group-specific solutions to increase employee engagement and optimize customer service.
Source: Publicly available product updates or press releases from Qualtrics.
📰 Social media feedback about the product
Since no social media mentions or concrete data sources on Qualtrics were provided for this analysis, no specific sentiment trend can be determined. Without a text basis from Reddit or X/Twitter posts, a factual evaluation of praise, criticism, or use cases is impossible. There is thus no information about specific features, user issues, or regional discussions.
- •No social media mentions or datasets were provided for analysis.
- •Statements about specific Qualtrics features, praise, or criticisms are not possible due to the lack of a database.
- •Target groups, use cases, or comparisons with competitors cannot be evaluated.
Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.
See Qualtrics in action
Qualtrics XM Platform Overview: Everything You Need in One Place