Qualtrics

Name: Qualtrics
Brand: Qualtrics

Understand. Design. Inspire. Your all-in-one platform for tailored surveys and genuine engagement.

Qualtrics is the leading cloud-based Experience Management (XM) platform for collecting and analyzing customer and employee feedback.

BenchTrust Score:65/100

Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency. Comparable with other software providers.

BenchTrust Index weighting: Company stability 25 points · Customer reviews 30 points · Compliance & security 25 points · Transparency 20 points. Without reviews a neutral average is used; a few reviews move it only slightly

Review data basis: G2 (3001), Capterra (425), Trustpilot (166)

BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.

Overview

Qualtrics is a leading global US technology company in the field of Experience Management (XM). Founded in 2002 and headquartered in Provo, Utah, and Seattle, Washington, the company currently employs over 5,000 people. The cloud-based XM platform enables organizations to capture, analyze, and strategically use feedback from customers, employees, products, and brands in one central location. The platform offers highly advanced features for creating personalized online surveys with a wide range of question types, such as multiple-choice, heatmaps, and timers. Complex survey designs can be implemented using conditional logic. In addition, Qualtrics features integrated distribution channels like QR codes and anonymous links, as well as powerful dashboards for real-time data analysis. A special focus is placed on Digital Experience Analytics and website & app feedback, allowing user experiences to be captured directly on digital channels using JavaScript snippets. Qualtrics is used worldwide by thousands of companies and educational institutions to sustainably optimize customer satisfaction and employee engagement.

Core features

Cloud-based Experience Management (XM) platform for creating, distributing, and analyzing online surveys in one systemCore

Creation of customizable surveys with basic and advanced question types (e.g., multiple-choice, file uploads, timers, heatmaps)

Customizable design and appearance of surveys

Advanced data analysis, reporting, and customizable dashboards for survey results

Conditional logic to control response paths and support complex survey designs

Integrated survey distribution methods such as anonymous links, email, and QR codes

Collaboration features with flexible sharing options for internal and external Qualtrics users

Ability to translate surveys into different languages

Website and app feedback projects to capture user feedback via overlays, feedback buttons, and embedded content

Digital Experience Analytics using session tracking to analyze user experiences on digital platforms

Technical implementation via JavaScript snippets with support for Content Security Policy (CSP) and nonce integration

Compliance & security

No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.

Ask the AI assistant on this page for current compliance and security details. It researches live information from publicly available sources.

Contact the provider

www.qualtrics.com

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💬 Customer feedback summary

20% mention this

User-friendliness

35% mention this

Advanced Analysis Features

30% mention this

Customizability

25% mention this

Suitable for Enterprises/Teams

Summary of customer feedback

The available sources indicate an overall positive picture of Qualtrics, particularly due to its advanced analysis features and high customizability. Complexity and a stronger suitability for larger, data-driven organizations are visible as weaknesses rather indirectly from the available information; thus, Qualtrics is particularly suitable for enterprise teams, research, and customer experience programs.

AI-generated summary

📰 News & community feedback

🚀 Product updates & press releases

Qualtrics has announced comprehensive feature updates and strategic alliances aimed at optimizing customer and employee experience through the use of advanced AI. At the center of the innovations is the deeper integration of AI-powered analysis tools into the XM Platform to generate precise customer and employee insights in real time. By expanding its global cloud infrastructure and complying with local compliance guidelines, the company is strengthening its market position. These innovations are targeted specifically at large global enterprises as well as HR and customer service departments.

•Introduction of advanced AI features for automated analysis of sentiments and trends within the XM Platform.
•Strengthening strategic partnerships for seamless data integration into leading CRM and HR systems.
•Global expansion and improved compliance by expanding local cloud infrastructures in key regions.
•Target-audience-specific solutions to increase employee engagement and optimize customer service.

Source: Publicly available product updates or press releases from Qualtrics.

🎬Videos & screenshots

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Qualtrics XM Platform Overview: Everything You Need in One Place

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