Piwik PRO
Full insights, flexible tagging, secure privacy – your all-in-one platform for web and app success.
Piwik PRO offers a privacy-compliant analytics platform for web and app analysis. The suite combines analytics, tag and consent management, and a Customer Data Platform.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.
Headquarters
ulica sw. Antoniego 2/4, 50-073 Wroclaw, Poland
Employees
180
Founded
2013
Management
Karsten Rendemann
Overview
Piwik PRO is a leading European provider of a privacy-friendly analytics platform. Founded in 2013 in Wrocław, Poland, the company has established itself with around 180 employees today as a strong, GDPR-compliant alternative to traditional web analytics tools. The Piwik PRO Analytics Suite offers an integrated solution that combines web and app analytics with a Tag Manager, a Consent Manager, and a Customer Data Platform (CDP). The platform specifically targets privacy-sensitive industries, public institutions, and large enterprises that require complete control over their data. A key advantage is the EU-only hosting, which guarantees that all collected data remains within European borders and is not transferred to third countries. Piwik PRO stands out for its high security standards and is certified according to ISO 27001 and SOC 2 (including SOC 2 Type II). In addition, the platform supports compliance with strict regulatory requirements such as GDPR and HIPAA. The acquisition by Cookie Information in November 2023 further strengthened its technological expertise in consent management, enabling customers to achieve seamless and legally compliant data activation.
Core features
Compliance & security
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Data protection & privacy compliance (GDPR, HIPAA etc.)
On-Premise / Private Cloud Hosting & data control
Customer service & support (incl. implementation/consulting)
User-friendliness & UI of the Analytics Suite
Summary of customer feedback
Customers particularly highlight Piwik PRO's strong focus on data protection, privacy compliance, and full data control (including on-premise and private cloud options), viewing it as a high-quality, privacy-compliant alternative to Google Analytics. Professional support and the modular feature set—comprising analytics, Tag Manager, Consent Manager, and integrated CDP—are also praised, while user-friendliness is mostly perceived positively but not consistently as "lightweight," and the pricing model is positioned more in the enterprise segment. Piwik PRO is primarily suitable for medium to large enterprises, public institutions, and organizations in highly regulated industries where data protection, compliance, and control over user data are more important than a cheap or simple standard analytics service.
AI-generated summary
🚀 Product updates & press releases
Piwik PRO is continuously expanding its privacy-compliant analytics platform through targeted product updates and strategic alliances. The focus is on advanced tracking features in the Consent Manager and improved integration into the existing tech stacks of B2B companies. By strengthening its European hosting infrastructure, the provider specifically targets privacy-sensitive industries and bolsters its market position in the DACH region.
- •Product & Compliance: Introduction of optimized cookieless tracking options and deeper integrations in the Consent Manager to ensure maximum GDPR compliance.
- •Partnerships & Ecosystem: Expansion of strategic collaborations with European digital agencies to facilitate system migration for enterprise customers.
- •Infrastructure & Regions: Strengthening local cloud infrastructure in Europe to specifically target privacy-sensitive industries in the DACH region.
- •Target Groups & Usability: Provision of tailored B2B dashboards and improved attribution models for marketing and analytics decision-makers.
Source: Publicly available product updates or press releases from Piwik PRO.
📰 Social media feedback about the product
No social media mentions or specific data were provided for analysis. Since there are no posts from Reddit or X/Twitter, a content evaluation of topics, praise, criticism, or open questions about Piwik PRO is not possible. Accordingly, no real sentiment trend can be mapped.
- •Lack of data basis: Since no mentions were provided, specific features or criticisms cannot be analyzed.
- •No trend analysis possible: Without concrete user statements, target groups, competitive comparisons, or problem areas for Piwik PRO cannot be identified.
Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.
See Piwik PRO in action
Piwik PRO Tutorial for Newbies | Tag Manager & Analytics Platform Demo