Pipedrive

Name: Pipedrive
Brand: Pipedrive

More deals, less work: Your AI-powered CRM for smart pipeline management.

Pipedrive is a leading cloud-based CRM and pipeline management software for small and medium-sized enterprises.

BenchTrust Score:85/100

Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency. Comparable with other software providers.

BenchTrust Index weighting: Company stability 25 points · Customer reviews 30 points · Compliance & security 25 points · Transparency 20 points. Without reviews a neutral average is used; a few reviews move it only slightly

Review data basis: G2 (3152), Capterra (2916), Trustpilot (1072)

BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.

Overview

Pipedrive is a global leader in cloud-based customer relationship management (CRM) and pipeline management solutions. Founded in 2010 in Tallinn, Estonia, the company is now headquartered in New York City and employs around 980 people. The platform was developed specifically by and for salespeople to maximize the efficiency of sales teams in small and medium-sized enterprises (SMEs). The core of Pipedrive is based on an activity-based selling approach. Through an intuitive, visual Kanban interface, sales teams can seamlessly track their deals and leads. Key features include automated lead management, detailed sales forecasting, seamless two-way email synchronization, and AI-powered assistants that minimize manual processes and facilitate data-driven decisions. By centralizing all sales data in a single tool, teams always keep track of upcoming tasks, phone calls, and meetings. With over 100,000 customers worldwide, Pipedrive is characterized by the highest security and compliance standards. The company is certified according to ISO/IEC 27001:2022 and ISO/IEC 27701:2019 and meets strict requirements such as GDPR, SOC 2 Type II, and the EU-US Data Privacy Framework. This makes Pipedrive a secure, highly scalable solution for modern sales organizations.

Core features

Sales CRM & pipeline management with visual deal trackingCore

AI-powered features to phase out manual processes and support data-driven decisions

Lead management and lead tracking within a unified sales pipeline

Sales activity tracking to manage calls, meetings and tasks across the pipeline

Sales forecasting capabilities to predict revenue and pipeline outcomes

Two‑way email sync between Pipedrive and external email providers

Ready‑made email templates for sales and outreach

Group email sending functionality for sales campaigns

Sales automation to automate follow‑ups and repetitive sales tasks

Centralized sales data in one unified CRM tool

Compliance & security

ISO/IEC 27001:2022

Information security

ISO/IEC 27701:2019

Privacy information management

SOC 2 Type II

Security and availability

SOC 3

Public security report

GDPR (DSGVO) Konformität

GDPR compliant

EU-US Data Privacy Framework (EU-US DPF)

EU–US data transfers

DORA (Digital Operational Resilience Act)

Digital operational resilience (finance)

EU Data Act

Provider's statement

Contact the provider

www.pipedrive.com

Supported languages

AI assistant for Pipedrive

Ask about features, integrations, data protection or onboarding – answers in seconds.

Answers are based on the website and documents of Pipedrive.

💬 Customer feedback summary

80% mention this

Ease of Use & Clear Interface

70% mention this

Visual Pipeline & Deal Management

60% mention this

Value for Money

55% mention this

Integrations & Extensibility

Summary of customer feedback

Customer reviews for Pipedrive primarily highlight its high ease of use, clearly structured visual pipeline management, and good value for money; many users see it as one of the simplest CRM systems for daily sales operations. At the same time, limitations in highly complex sales processes, advanced lead scoring, and deep reporting requirements are mentioned more critically, making Pipedrive more of a specialized sales CRM than an all-in-one enterprise platform. According to reviews, Pipedrive is particularly suitable for small to medium-sized enterprises and highly sales-oriented teams looking for an easy-to-use, focused deal tracker with solid automation and integrations.

AI-generated summary

📰 News & community feedback

🚀 Product updates & press releases

Pipedrive has further expanded its CRM platform through targeted feature releases and strategic partnerships to enable more efficient sales management for small and medium-sized enterprises (SMEs) worldwide. The focus is particularly on AI-powered tools for workflow automation as well as improved integration options for third-party tools in its own Marketplace. Through continuous global expansion and compliance with local standards, the company is strengthening its market position in the international B2B sector.

•Introduction of AI-powered features for automated email creation and lead qualification to increase sales productivity.
•Expansion of the Pipedrive Marketplace with new integrations for seamless connection of marketing and accounting software.
•Focus on the target group of small and medium-sized enterprises (SMEs) through intuitive user interfaces and scalable pricing models.
•Compliance with strict global data protection and compliance guidelines to secure customer data in various international regions.

Source: Publicly available product updates or press releases from Pipedrive.

🎬Videos & screenshots

See Pipedrive in action

✓ Official

Pipedrive CRM Product Overview

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