Matomo
Full insights, zero data risk: Privacy-compliant, all-in-one web analytics for your success.
Matomo is a privacy-friendly, open-source web analytics platform from New Zealand.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.
Headquarters
Willis St 150, 6011 Wellington, New Zealand
Employees
66
Founded
2007
Management
Matthieu Aubry
Overview
Matomo (operated under InnoCraft Ltd) is a leading open-source web analytics platform founded in 2007 and headquartered in Wellington, New Zealand. With a team of around 66 employees, the company offers a privacy-focused alternative to traditional analytics tools like Google Analytics. Matomo is used globally on over 1.4 million websites in more than 190 countries and is particularly trusted in highly regulated industries such as banking, fintech, and education. The platform stands out by guaranteeing complete data sovereignty to its users. Companies can choose flexibly between a self-hosted on-premise version and a managed cloud SaaS solution. In addition to classic web analytics, the range of functions includes advanced optimization tools such as heatmaps, session recordings, conversion funnels, and A/B testing. A central focus of Matomo is compliance with strict privacy regulations. The platform supports GDPR by default, as well as other global standards such as CCPA, LGPD, and PECR. Furthermore, Matomo's information security management system is certified according to ISO/IEC 27001:2022, ensuring the highest level of data security.
Core features
Compliance & security
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Data privacy & data control (Self-Hosting/On-Premise)
Feature set for web analytics (tracking, conversions, segmentation, reports)
Open-source nature
Alternative to Google Analytics / Comparison with GA4
Summary of customer feedback
Overall, customer and expert opinions on Matomo are predominantly positive, especially due to its strong privacy focus, self-hosting option, and control over one's own data. Versatile analytics features are also cited as key strengths, while a smaller feature set compared to Google Analytics 4 is sometimes perceived as a weakness. Matomo is particularly suitable for companies and organizations with high privacy requirements or a desire for complete data sovereignty.
AI-generated summary
🚀 Product updates & press releases
Matomo is consolidating its market position through targeted product updates, such as the release of Matomo 5, which offers significant performance increases and improved usability. A central focus remains on GDPR-compliant web analytics, making the platform particularly recommended for European public authorities and privacy-sensitive B2B companies. By expanding cookieless tracking and improving migration tools for Google Analytics users, Matomo is growing its global reach.
- •Product Updates: Release of Matomo 5 with a modernized platform architecture for faster loading times and increased database performance.
- •Compliance & Privacy: Focus on 100% GDPR compliance and privacy-friendly tracking without consent requirements.
- •Target Groups & Migration: Attractive migration paths for B2B customers wishing to switch from Google Analytics to a data-sovereign on-premise or cloud alternative.
- •Feature Enhancements: Optimized e-commerce reports and improved API interfaces for seamless integration into existing system landscapes.
Source: Publicly available product updates or press releases from Matomo.
📰 Social media feedback about the product
Since no social media mentions or specific data were provided for Matomo, no content evaluation can be performed. There is no information about current discussions, praise, criticism, or open questions on platforms like Reddit or X/Twitter. Accordingly, no real trend or main topic can be derived for this analysis.
- •No social media mentions or datasets submitted for analysis.
- •An evaluation of specific features, issues, or competitive comparisons is not feasible due to a lack of data.
Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.
See Matomo in action
Matomo: Free Open Source GDPR Analytics Platform