Inhalte werden geladen...
Full insights, zero data risk: The privacy-compliant, all-in-one web analytics for your success.
Matomo is a privacy-friendly, open-source web analytics platform from New Zealand.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency. Comparable with other software providers.
BenchTrust Index weighting: Company stability 25 points · Customer reviews 30 points · Compliance & security 25 points · Transparency 20 points. Without reviews a neutral average is used; a few reviews move it only slightly
Review data basis: G2 (60), Capterra (50), Trustpilot (38)
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Headquarters
Willis St 150, 6011 Wellington, New Zealand
Employees
66
Founded
2007
Management
Matthieu Aubry
Matomo (operated under InnoCraft Ltd) is a leading open-source web analytics platform founded in 2007 and headquartered in Wellington, New Zealand. With a team of around 66 employees, the company offers a privacy-focused alternative to traditional analytics tools like Google Analytics. Matomo is used globally on over 1.4 million websites in more than 190 countries and is highly trusted in heavily regulated industries such as banking, fintech, and education. The platform stands out by guaranteeing complete data sovereignty to its users. Companies can choose flexibly between a self-hosted on-premise version and a managed cloud SaaS solution. In addition to classic web analytics, the feature set includes advanced optimization tools such as heatmaps, session recordings, conversion funnels, and A/B testing. A central focus of Matomo is compliance with strict privacy regulations. The platform supports GDPR by default, as well as other global standards like CCPA, LGPD, and PECR. Furthermore, Matomo's information security management system is certified according to ISO/IEC 27001:2022, ensuring the highest level of data security.
Ask about features, integrations, data protection or onboarding – answers in seconds.
Answers are based on the website and documents of Matomo.
Privacy & Data Control (Self-Hosting/On-Premise)
Feature set for web analytics (tracking, conversions, segmentation, reports)
Open-source nature
Alternative to Google Analytics / Comparison with GA4
Customer and expert reviews for Matomo are predominantly positive overall, particularly due to its strong privacy focus, self-hosting option, and control over one's own data. Versatile analytics features are also highlighted as key strengths, while a smaller feature set compared to Google Analytics 4 is sometimes perceived as a weakness. Matomo is especially suitable for companies and organizations with high privacy requirements or those desiring complete data sovereignty.
AI-generated summary
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Matomo is consolidating its market position through targeted product updates, such as the release of Matomo 5, which offers significant performance improvements and enhanced usability. A central focus remains on GDPR-compliant web analytics, making the platform highly recommended for European public authorities and privacy-sensitive B2B companies. By expanding cookieless tracking and improving migration tools for Google Analytics users, Matomo continues to grow its global reach.
Source: Publicly available product updates or press releases from Matomo.
See Matomo in action
Matomo: Free Open Source GDPR Analytics Platform