FullStory
Understand every click, optimize every conversion – your website in FullStory.
FullStory is a leading digital experience intelligence platform that provides companies with deep insights into user behavior through session replay and product analytics.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.
Headquarters
1745 Peachtree Street Northwest, 30309 Atlanta, United States
Employees
560
Founded
2014
Management
Scott Voigt
Overview
FullStory is a leading US provider of digital experience intelligence (DXI) and behavioral data analytics. Founded in 2014 by former Google engineers in Atlanta, Georgia, the company helps organizations deeply understand user interactions on websites and mobile apps. With around 560 employees today, FullStory offers a powerful platform that combines quantitative product analytics with qualitative insights. The platform's core features include advanced session replay, interactive dashboards, detailed metrics, defined events, and funnel analysis. Using these tools, product, engineering, and marketing teams can identify and resolve usability issues and friction points in real time to increase conversion rates. FullStory places a strong focus on data privacy and compliance. The platform features a comprehensive security concept certified to SOC 2 Type II, SOC 3, ISO 27001, 27701, 27017, 27018, and the new AI security standard ISO 42001. Additionally, the solution is designed to be GDPR and CCPA compliant, making it highly attractive to privacy-sensitive companies in the European market.
Core features
Compliance & security
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Session Replay & User Behavior Analysis
Usability & UI/UX
Integration with other tools (e.g., Slack, Jira, Analytics)
Performance & Feature Set (heatmaps, journey mapping, events)
Summary of customer feedback
Customer reviews of FullStory paint a highly positive picture overall: the powerful session replay feature, detailed user behavior analysis, and generally user-friendly interface are particularly praised. Key strengths include the depth of insights (heatmaps, journey mapping, event tracking) and good integrations with collaboration and product tools, while criticisms are moderate, focusing on price levels and initial setup effort. FullStory is particularly suited for product-led companies, SaaS providers, and UX/product teams that work in a data-driven way and value a deep understanding of user interactions and conversion barriers.
AI-generated summary
🚀 Product updates & press releases
FullStory has further strengthened its position as a leading platform for digital behavioral data through targeted product updates and strategic partnerships. The company focuses on delivering deeper insights into the user experience while complying with the strictest data privacy standards, such as GDPR. By expanding into new regions and improving integrations, FullStory is increasingly targeting global enterprise customers and cross-functional product teams.
- •Product Updates: Introduction of advanced session replay and analytics features to precisely identify friction points in the customer journey.
- •Partnerships & Ecosystem: Expansion of strategic integrations with leading cloud and marketing tech platforms for seamless data flow.
- •Regional Expansion & Compliance: Strengthening market presence in Europe through dedicated data residency options to meet local compliance requirements.
- •Target Audience Focus: Optimizing the platform for collaborative use by product, engineering, and marketing teams in B2B companies.
Source: Publicly available product updates or press releases from FullStory.
📰 Social media feedback about the product
No social media mentions or specific data on FullStory were provided. Without this database, a well-founded analysis of user trends, praise, criticism, or open questions is not possible. Accordingly, a qualitative assessment of sentiment cannot be made.
- •Missing database: No specific posts from Reddit or X/Twitter were submitted.
- •No qualitative assessment possible: Due to the lack of user feedback, specific features, issues, or target groups of FullStory cannot be analyzed.
Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.
See FullStory in action
Fullstory Guides and Surveys