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Full insights, zero cookies: GDPR-compliant web analytics without consent.
etracker Analytics is the leading German, consent-free alternative to Google Analytics.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.
Headquarters
Erste Brunnenstrasse 1, 20459 Hamburg, Germany
Employees
17
Founded
2000
etracker GmbH is a German software provider founded in 2000 and based in Hamburg, specializing in privacy-compliant web analytics and push marketing. With a team of around 17 employees, the company offers 'etracker Analytics', a powerful, consent-free alternative to Google Analytics. The SaaS solution enables completely cookieless tracking that is compliant with GDPR and TDDDG by default. By avoiding data storage on users' end devices and immediately anonymizing IP addresses, the obligation to obtain cookie consent is eliminated in most cases. In addition to traditional web analytics, etracker also offers web push marketing via the integrated 'Signalize' solution to target website visitors. The etracker infrastructure is hosted in ISO/IEC 27001-certified data centers in Germany, completely ruling out US data transfers. The platform is characterized by simple integration via tracking code, automatic event tracking without programming effort, and integrated consent and tag management. Compliance and consent-free operation are certified by the renowned ePrivacyseal as well as independent data protection legal opinions.
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etracker GmbH strengthens its position as a privacy-compliant alternative in web analytics through targeted product updates and strategic integrations. The focus is on privacy-friendly tracking without consent requirements (cookieless tracking) as well as deeper integration with leading shop systems and consent management platforms. Through these optimizations, the Hamburg-based company increasingly targets privacy-conscious B2B customers and e-commerce operators in the DACH region.
Source: Publicly available product updates or press releases from etracker GmbH.
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