Creatio
From lead to close: Automate your sales success with an AI-powered 360-degree customer view
Creatio offers an AI-powered no-code platform for CRM and workflow automation.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.
Headquarters
State St 53, 02109-2100 Boston, United States
Employees
800
Founded
2014
Management
Katherine Kostereva
Overview
Creatio is a globally active software company founded in 2014 and headquartered in Boston, USA. With around 800 employees, the company specializes in an AI-powered no-code platform for Customer Relationship Management (CRM) and workflow automation. The solution is particularly aimed at medium-sized and large enterprises looking to digitalize and optimize their sales, marketing, and service processes without deep programming knowledge. The core product "Creatio Sales & Marketing" combines an end-to-end sales platform with comprehensive marketing tools on a unified, agent-based platform. Key features include a seamless 360-degree customer view, automated lead and opportunity management, precise sales forecasting, as well as personalized customer journeys and campaign analytics. Thanks to the integrated "Creatio Copilot," users benefit from generative AI assistance across the entire system. The visual drag-and-drop interface enables rapid customization and scaling of workflows, resulting in a short time-to-value and a high ROI. Creatio is active in over 100 countries and supports millions of workflows daily in industries such as financial services and Industry 4.0.
Core features
Compliance & security
No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.
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Workflow/process automation
Ease of use / No-code-low-code
CRM functionality (sales, marketing, service)
Customizability / Flexibility
Summary of customer feedback
Overall, customer reviews for Creatio are predominantly positive, highlighting in particular the strong combination of CRM and BPM features as well as workflow automation. The main strengths mentioned are high customization, no-code/low-code usability, and the broad range of functions for sales, marketing, and service; a potential weakness is indirectly visible in the complexity of a powerful platform, which is more suitable for companies with sophisticated processes. Creatio is particularly suitable for medium-sized to large enterprises that want to centrally manage their customer journeys and business processes in a flexible, scalable platform.
AI-generated summary
🚀 Product updates & press releases
Creatio has announced significant platform updates and strategic partnerships to further strengthen its position in the global no-code and CRM market. Product development focuses on the deep integration of AI-powered Copilot features, which facilitate workflow automation for business users without programming skills. In addition, the company is continuously expanding through collaborations with regional system integrators to offer tailored solutions for various industries worldwide. These initiatives aim to increase the operational efficiency of enterprises and accelerate the delivery of digital applications.
- •Introduction of Creatio Copilot: Advanced AI assistance that guides users through no-code development and workflow automation using natural language.
- •Expansion of the global partner network: New strategic alliances with regional system integrators to open up new markets in EMEA and the Americas.
- •Industry-specific out-of-the-box solutions: Expansion of the catalog of pre-built templates for financial services and logistics.
- •Focus on Enterprise Governance: New administration tools for securely scaling no-code applications in regulated industries.
Source: Publicly available product updates or press releases from Creatio.
📰 Social media feedback about the product
Since no social media mentions or data on Creatio were provided for the analysis, no concrete sentiment trend or content feedback can be determined. There are no reports of praise, criticism, specific features, or open user questions. Without a corresponding database, an objective assessment of topics or trends on Reddit and X/Twitter is not possible.
- •No social media data or mentions provided for analysis.
- •A detailed evaluation of praise, criticism, or specific features is not possible due to the lack of data.
- •No statements can be made regarding target groups, industries, or competitive comparisons.
Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.
See Creatio in action
Creatio 8.2 Energy Release: Product Demo — Sales