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From lead to close: Automate your sales success with an AI-powered 360-degree customer view
Creatio offers an AI-powered no-code platform for CRM and workflow automation.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency. Comparable with other software providers.
BenchTrust Index weighting: Company stability 25 points · Customer reviews 30 points · Compliance & security 25 points · Transparency 20 points. Without reviews a neutral average is used; a few reviews move it only slightly
Review data basis: G2 (409)
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Headquarters
State St 53, 02109-2100 Boston, United States
Employees
800
Founded
2014
Management
Katherine Kostereva
Creatio is a globally active software company founded in 2014 and headquartered in Boston, USA. With around 800 employees, the company specializes in an AI-powered no-code platform for Customer Relationship Management (CRM) and workflow automation. The solution is particularly aimed at medium and large enterprises looking to digitize and optimize their sales, marketing, and service processes without deep programming knowledge. The core product "Creatio Sales & Marketing" combines an end-to-end sales platform with comprehensive marketing tools on a unified, agent-based platform. Key features include a seamless 360-degree customer view, automated lead and opportunity management, precise sales forecasting, as well as personalized customer journeys and campaign analytics. Thanks to the integrated "Creatio Copilot," users benefit from generative AI assistance across the entire system. The visual drag-and-drop interface allows for rapid customization and scaling of workflows, resulting in a short time-to-value and a high ROI. Creatio is active in over 100 countries and supports millions of workflows daily in industries such as financial services and Industry 4.0.
No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.
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Answers are based on the website and documents of Creatio.
Workflow / Process Automation
Ease of Use / No-Code-Low-Code
CRM Functionality (Sales, Marketing, Service)
Customizability / Flexibility
Customer reviews for Creatio are predominantly positive, highlighting in particular the strong combination of CRM and BPM functions as well as workflow automation. The main strengths mentioned are high customizability, no-code/low-code usability, and a broad range of features for sales, marketing, and service; the complexity of a powerful platform, which is more suitable for companies with sophisticated processes, is indirectly visible as a potential weakness. Creatio is particularly suitable for medium to large enterprises that want to centrally manage their customer journeys and business processes in a flexible, scalable platform.
AI-generated summary
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Creatio has announced significant platform updates and strategic partnerships to further strengthen its position in the global no-code and CRM market. Product development focuses on the deep integration of AI-powered Copilot features, which facilitate workflow automation for business users without programming skills. In addition, the company is continuously expanding through collaborations with regional system integrators to offer tailored solutions for various industries worldwide. These initiatives aim to increase operational efficiency for businesses and accelerate the delivery of digital applications.
Source: Publicly available product updates or press releases from Creatio.
See Creatio in action
Creatio 8.2 Energy Release: Product Demo — Sales