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More deals, fewer tabs: Call, email, and SMS directly in your pipeline
Close (founded in 2013 in Austin, Texas) is a leading, sales-focused CRM platform designed specifically for founders, startups, and growing SMEs.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency. Comparable with other software providers.
BenchTrust Index weighting: Company stability 25 points · Customer reviews 30 points · Compliance & security 25 points · Transparency 20 points. Without reviews a neutral average is used; a few reviews move it only slightly
Review data basis: G2 (2045)
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Headquarters
Congress Ave 111, 78701-4019 Austin, United States
Employees
170
Founded
2013
Management
Frank Ogawa
Close (founded in 2013 in Austin, Texas) is a leading, sales-focused CRM platform designed specifically for founders, startups, and growing SMEs. With around 170 employees, the company supports over 11,500 customers worldwide in optimizing their sales processes without the complexity of traditional CRM systems. The core of Close is the seamless integration of communication channels directly into the platform. Sales teams benefit from built-in calling, email, and SMS tools, as well as two-way email synchronization. This eliminates manual data entry, allowing sales representatives to focus entirely on customer contact. A special highlight is "Chloe," an AI sales agent integrated directly into Close, which automatically qualifies leads, responds quickly to inquiries, and reactivates inactive contacts. Additionally, Close offers custom reporting for precise analysis of sales performance. The platform is fully GDPR-compliant and is primarily provided in English. Close thus combines CRM, automation, and artificial intelligence in a single, user-friendly solution to efficiently drive revenue growth.
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Answers are based on the website and documents of Close.
Sales focus & pipeline transparency
All-in-one communication (email, calls, SMS)
User-friendliness & usability
Reporting & sales performance insights
Customers rate Close predominantly positively, highlighting the strong focus on sales, clear pipeline visibility, and integrated all-in-one communication via email, phone, and SMS. The user-friendliness, productivity, and automation features are particularly appreciated, while price and cost-benefit are sometimes perceived neutrally or as a point of consideration. Close is primarily suitable for small and medium-sized B2B sales teams looking for a lean, sales-centric CRM with strong communication and reporting components, and who place less value on traditional marketing or extensive enterprise CRM features.
AI-generated summary
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
CRM provider Close has systematically developed its platform for sales-focused SMEs to optimize sales processes through automation and AI-powered features. Recent updates focus on advanced 'Workflows' that seamlessly combine email sequences, tasks, and calls. In addition, the company is strengthening its global market presence through deeper integrations and improved mobile applications to maximize the efficiency of sales teams on the go.
Source: Publicly available product updates or press releases from Close.
See Close in action
Close CRM Tutorial & Setup: The Most Complete Walkthrough