Close
More deals, fewer tabs: Call, email, and SMS directly in your pipeline
Close (founded in 2013 in Austin, Texas) is a leading, sales-focused CRM platform designed specifically for founders, startups, and growing SMEs.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.
Headquarters
Congress Ave 111, 78701-4019 Austin, United Kingdom
Employees
170
Founded
2013
Management
Frank Ogawa
Overview
Close (founded in 2013 in Austin, Texas) is a leading, sales-focused CRM platform designed specifically for founders, startups, and growing SMEs. With around 170 employees, the company helps over 11,500 customers worldwide optimize their sales processes without the complexity of traditional CRM systems. At the core of Close is the seamless integration of communication channels directly into the platform. Sales teams benefit from built-in calling, email, and SMS tools, as well as two-way email synchronization. This eliminates manual data entry, allowing sales representatives to focus entirely on customer contact. A particular highlight is "Chloe," an AI sales agent integrated directly into Close that automatically qualifies leads, responds quickly to inquiries, and reactivates inactive contacts. Additionally, Close offers custom reporting for precise analysis of sales performance. The platform is fully GDPR-compliant and is primarily provided in English. Close thus combines CRM, automation, and artificial intelligence into a single, user-friendly solution to efficiently drive revenue growth.
Core features
Compliance & security
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Sales focus & pipeline transparency
All-in-one communication (email, calls, SMS)
User-friendliness & usability
Reporting & sales performance insights
Summary of customer feedback
Customers rate Close predominantly positively, highlighting its strong focus on sales, clear pipeline visibility, and integrated all-in-one communication via email, phone, and SMS. The user-friendliness, productivity, and automation features are particularly appreciated, while price and cost-benefit are sometimes perceived as neutral or a point of consideration. Close is particularly suitable for small and medium-sized B2B sales teams looking for a lean, sales-centric CRM with strong communication and reporting components, who place less value on traditional marketing or extensive enterprise CRM features.
AI-generated summary
🚀 Product updates & press releases
CRM provider Close has specifically developed its platform for sales-focused SMEs to optimize sales processes through automation and AI-powered features. The latest updates focus on advanced 'Workflows' that seamlessly combine email sequences, tasks, and calls. In addition, the company is strengthening its global market presence through deeper integrations and improved mobile applications to maximize the efficiency of sales teams on the go.
- •Introduction of 'Workflows' to seamlessly automate emails, SMS, calls, and tasks in a single, unified process.
- •Integration of modern AI features for automated transcription and analysis of sales calls.
- •Comprehensive updates to mobile apps for iOS and Android for mobile lead management and calling.
- •Focus on growing B2B sales teams and SMEs to significantly reduce administrative workload.
Source: Publicly available product updates or press releases from Close.
📰 Social media feedback about the product
Since no social media mentions or data from Reddit and X/Twitter were provided for this analysis, a qualitative evaluation is not possible. No statements can be made regarding trends, praise, criticism, or open questions regarding 'close'. Concrete text data is required to provide a valid assessment.
- •No mentions or data were submitted for analysis.
- •No concrete takeaways regarding features, issues, or competitor comparisons can be formulated due to the lack of a database.
Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.
See Close in action
Close CRM Tutorial & Setup: The Most Complete Walkthrough