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More leads, smart offers, stronger customer loyalty: The CRM for your SME success.
CAS Software AG is the leading German CRM specialist for small and medium-sized enterprises (SMEs).
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency. Comparable with other software providers.
BenchTrust Index weighting: Company stability 25 points · Customer reviews 30 points · Compliance & security 25 points · Transparency 20 points. Without reviews a neutral average is used; a few reviews move it only slightly
Review data basis: G2 (5)
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Headquarters
Karlsruhe, Germany
Employees
approx. 470
Founded
1986
CAS Software AG, founded in 1986 and headquartered in Karlsruhe, is the leading German specialist for Customer Relationship Management (CRM) in the mid-market. With over 400 employees, the company develops innovative software solutions tailored specifically to the requirements of small and medium-sized enterprises (SMEs) and organizations. Its flagship product, CAS genesisWorld, offers a comprehensive, highly flexible CRM system that seamlessly digitalizes business processes and strengthens customer loyalty. The portfolio is complemented by modern CPQ (Configure Price Quote) solutions for efficient quote configuration and the cloud-based CRM platform SmartWe. A central focus of CAS Software is data security and digital sovereignty. The solutions have been awarded the prestigious "fair.digital" seal of quality as well as the "Software Hosted in Germany" seal. In addition, the company cooperates with ISO 27001-certified, SOC-audited data centers in Germany to guarantee the highest security standards and full GDPR compliance. Through a strong partner network and continuous innovation, CAS Software supports companies on their path to digital excellence.
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Answers are based on the website and documents of CAS Software AG.
Functionality & scope of CRM solutions
User-friendliness & ergonomics
Suitability for SMEs / mid-market
Training, implementation & support
Customer reviews and studies on CAS Software AG paint a clearly positive picture: the functional scope of the CRM solutions, user-friendliness, and suitability for medium-sized companies are particularly highlighted. Other strengths include the structured implementation and training process as well as the overall innovative, modern orientation. Critical or highly negative points appear only sporadically in public reviews, with neutral references to topics such as the price-performance ratio or specific customization efforts being more common. CAS Software AG is particularly suitable for SMEs and mid-sized B2B companies looking for a feature-rich, ergonomic standard CRM with good support and professional implementation.
AI-generated summary
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
CAS Software AG, the leading German CRM specialist for SMEs, focuses its current product updates on integrating artificial intelligence and continuously optimizing user-friendliness. With the latest version of CAS genesisWorld, B2B sales workflows are automated and mobile access options are improved via the SmartDesign concept. A strong focus is placed on digital sovereignty and compliance with European data protection standards for SMEs in the DACH region.
Source: Publicly available product updates or press releases from CAS Software AG.