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More leads, smart quotes, stronger customer loyalty: The CRM for your SME success.
CAS Software AG is the leading German CRM specialist for small and medium-sized enterprises.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.
Headquarters
Karlsruhe, Germany
Employees
approx. 470
Founded
1986
CAS Software AG, founded in 1986 and headquartered in Karlsruhe, is the leading German specialist for Customer Relationship Management (CRM) in the SME sector. With over 400 employees, the company develops innovative software solutions specifically tailored to the requirements of small and medium-sized enterprises (SMEs) and organizations. The flagship product, CAS genesisWorld, offers a comprehensive, highly flexible CRM system that seamlessly digitalizes business processes and strengthens customer loyalty. The portfolio is complemented by modern CPQ (Configure Price Quote) solutions for efficient quote configuration, as well as the cloud-based CRM platform SmartWe. A central focus of CAS Software is data security and digital sovereignty. The solutions have been awarded the prestigious "fair.digital" seal of quality and the "Software Hosted in Germany" seal. Furthermore, the company cooperates with ISO 27001-certified, SOC-audited data centers in Germany to guarantee the highest security standards and full GDPR compliance. Through a strong partner network and continuous innovation, CAS Software supports companies on their path to digital excellence.
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Functionality & scope of CRM solutions
User-friendliness & ergonomics
Suitability for SMEs / mid-sized businesses
Training, implementation & support
Customer reviews and studies on CAS Software AG paint a clearly positive picture: the functional scope of the CRM solutions, user-friendliness, and suitability for medium-sized companies are particularly highlighted. Other strengths include the structured implementation and training process, as well as the overall innovative, modern orientation. Critical or highly negative points appear only occasionally in public reviews, with neutral references to topics like value for money or specific customization efforts being more common. CAS Software AG is particularly suitable for SMEs and mid-sized B2B companies looking for a feature-rich, ergonomic standard CRM with good support and professional implementation.
AI-generated summary
CAS Software AG, the leading German CRM specialist for SMEs, is focusing its current product updates on the integration of artificial intelligence and the continuous optimization of user-friendliness. With the latest version of CAS genesisWorld, workflows in B2B sales are automated and mobile access options are improved via the SmartDesign concept. A strong focus is placed on digital sovereignty and compliance with European data protection standards for SMEs in the DACH region.
Source: Publicly available product updates or press releases from CAS Software AG.
No social media mentions or data on CAS Software AG were provided for analysis. Accordingly, it is not possible to identify or evaluate specific topics, praise, or criticisms. Without a corresponding database, no qualitative statements can be made about the perception of the company.
Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.