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More channels. Less effort. Maximum impact for your marketing.
Act-On is a B2B marketing automation platform specifically designed for lead generation, lead nurturing, and campaign management, targeting mid-sized companies.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency. Comparable with other software providers.
BenchTrust Index weighting: Company stability 25 points · Customer reviews 30 points · Compliance & security 25 points · Transparency 20 points. Without reviews a neutral average is used; a few reviews move it only slightly
Review data basis: G2 (1069)
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Headquarters
Southwest Morrison Street 121, 97204 Portland, United States
Employees
210
Founded
2008
Act-On is a B2B marketing automation platform specifically designed for lead generation, lead nurturing, and campaign management, targeting mid-sized companies. The solution offers features for email marketing, landing pages, forms, social publishing, and reporting, embedded in a central automation engine. Act-On enables the creation of automated nurturing paths, drip campaigns, and trigger-based messaging that responds to behavior, scoring, and segment membership. Lead scoring models help marketing and sales teams prioritize contacts by relevance and buying readiness, and structure handovers to sales. For European B2B companies looking for a specialized campaign and nurturing solution with solid multichannel support, Act-On is an established alternative to the large suites.
No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.
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Answers are based on the website and documents of Act-On.
Marketing automation features (email, nurturing, lead scoring)
Usability & interface
Reporting & analytics
Integration with CRM and other tools
Customers particularly highlight Act-On's solid marketing automation features, its relatively easy usability, and its good integration capabilities with common CRM systems. Criticism is mainly directed at reporting (sometimes described as limited or outdated), the price-performance ratio, and occasionally support, which is not always perceived as consistently fast and proactive. Act-On is particularly suitable for B2B companies and marketing teams looking for a powerful but not overly complex marketing automation tool that values lead nurturing, lead scoring, and CRM integration without needing the functional breadth of an enterprise system.
AI-generated summary
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Act-On Software has further expanded its marketing automation platform through targeted product updates and strategic partnerships to enable more efficient workflows, particularly for mid-sized B2B companies. The focus of the innovations is on advanced AI-powered features for content creation as well as deeper CRM integrations to optimize lead management processes. Through regional expansion efforts and compliance with strict data protection standards, the company also strengthens its global market position and compliance security.
Source: Publicly available product updates or press releases from Act-On.