Inhalte werden geladen...
More leads, better deals, loyal customers: your all-in-one platform for CRM and marketing.
Act! is an integrated CRM and marketing automation platform for small and medium-sized businesses.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency. Comparable with other software providers.
BenchTrust Index weighting: Company stability 25 points · Customer reviews 30 points · Compliance & security 25 points · Transparency 20 points. Without reviews a neutral average is used; a few reviews move it only slightly
Review data basis: G2 (512), Capterra (151), Trustpilot (20)
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Headquarters
8800 N Gainey Center Dr, 85258-0001 Scottsdale, United States
Employees
220
Founded
1987
Management
Bruce Reading
Act! is a leading pioneer in customer relationship management (CRM) and marketing automation, tailored specifically to the needs of small and medium-sized enterprises (SMEs). Founded in 1987 and headquartered in Scottsdale, Arizona, the company today employs around 220 people and helps businesses worldwide successfully build and maintain customer relationships. The platform combines sales management, email marketing, and customer management in a single, intuitive solution. Core features include comprehensive CRM tools for tracking business activities, automated sales pipelines, and powerful marketing automation tools for drip campaigns and social media integrations. Act! offers flexible deployment options, available both as an on-premise installation and as a cloud version, complemented by a mobile app for flexible access on the go. With over three decades of experience, Act! enables companies to increase their marketing efficiency, optimize sales processes, and generate sustainable growth.
No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.
Ask the AI assistant on this page for current compliance and security details. It researches live information from publicly available sources.
Ask about features, integrations, data protection or onboarding – answers in seconds.
Answers are based on the website and documents of Act!.
User-friendliness
Contact and data management
Feature set / CRM features
Price / value for money
Customer opinions on Act! are predominantly positive overall, highlighting in particular the centralized management of contacts, emails, notes, and activities, as well as the broad range of CRM features. Price and value for money are also frequently mentioned, while support, setup, and the learning curve are rated more critically depending on the review. Act! is particularly suitable for small and medium-sized businesses looking for a classic CRM with structured customer management and marketing features.
AI-generated summary
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Act!'s current product updates focus on the introduction of Version 26, which offers enhanced automation features and an optimized user interface. Through strategic partnerships, such as the deeper integration of Linktivity, sales productivity for small and medium-sized enterprises (SMEs) is further increased. In addition, Act! is strengthening its global presence in core markets such as North America and Europe through enhanced cloud security standards and GDPR-compliant data processing. These innovations underscore the focus on user-friendly CRM solutions tailored specifically to the needs of growing B2B companies.
Source: Publicly available product updates or press releases from Act!.
See Act! in action
Act! CRM overview video