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More leads, better deals, loyal customers: your all-in-one platform for CRM and marketing.
Act! is an integrated CRM and marketing automation platform for small and medium-sized businesses.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.
Headquarters
8800 N Gainey Center Dr, 85258-0001 Scottsdale, United States
Employees
220
Founded
1987
Management
Bruce Reading
Act! is a leading pioneer in customer relationship management (CRM) and marketing automation, specifically tailored to the needs of small and medium-sized enterprises (SMEs). Founded in 1987 and headquartered in Scottsdale, Arizona, the company today employs around 220 people and helps businesses worldwide successfully build and maintain customer relationships. The platform combines sales management, email marketing, and customer management in a single, intuitive solution. Core features include comprehensive CRM tools for tracking business activities, automated sales pipelines, and powerful marketing automation tools for drip campaigns and social media integrations. Act! offers flexible deployment options, available both as an on-premise installation and as a cloud version, complemented by a mobile app for flexible access on the go. With over three decades of experience, Act! enables companies to increase their marketing efficiency, optimize sales processes, and generate sustainable growth.
No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.
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Ease of Use
Contact and Data Management
Range of Features / CRM Features
Price / Value for Money
Customer opinions on Act! are overall predominantly positive, highlighting in particular the centralized management of contacts, emails, notes, and activities, as well as the broad range of CRM features. Price and value for money are also frequently mentioned, while support, setup, and the learning curve are rated more critically depending on the review. Act! is particularly suitable for small and medium-sized businesses looking for a classic CRM with structured customer management and marketing features.
AI-generated summary
Act!'s latest product updates focus on the launch of Version 26, which offers enhanced automation features and an optimized user interface. Strategic partnerships, such as the deeper integration of Linktivity, further increase sales productivity for small and medium-sized enterprises (SMEs). In addition, Act! is strengthening its global presence in core markets such as North America and Europe through enhanced cloud security standards and GDPR-compliant data processing. These innovations underscore the focus on user-friendly CRM solutions specifically tailored to the needs of growing B2B companies.
Source: Publicly available product updates or press releases from Act!.
No social media mentions or feedback data for 'act!' were provided. Without this database, a well-founded analysis of topics, praise, criticism, or open questions is not possible. The sentiment trend is therefore rated as neutral.
Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.
See Act! in action
Act! CRM overview video