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One interface, all channels, limitless
Sprinklr is a leading global provider of enterprise software for Unified Customer Experience Management (Unified-CXM).
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.
Headquarters
441 9th Ave, 10001-1623 New York, United States
Employees
3600
Founded
2009
Management
Rory Read
Sprinklr is a leading global provider of enterprise software for Unified Customer Experience Management (Unified-CXM). Founded in 2009 and headquartered in New York, the company employs around 3,600 people and helps global brands centrally manage customer interactions across digital channels. The platform integrates over 30 digital and social channels into a single, AI-native interface. Through its proprietary Sprinklr AI+ platform, which integrates with leading models such as Google Cloud Vertex AI and OpenAI GPT, Sprinklr enables advanced generative and predictive AI capabilities. These support businesses in customer service (Modern Care), social media management (Sprinklr Social), marketing, market research, and sales. Core features include automated campaign optimization, interactive data visualization, and deep insights to increase customer service efficiency. Sprinklr is publicly traded on the NASDAQ (Ticker: CXM) and meets the highest security and compliance standards, including ISO/IEC 27001, SOC 1/2/3, PCI DSS, HIPAA, and FedRAMP. The platform is available in multiple languages, including German, English, French, Spanish, Portuguese, and Japanese.
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Feature set & all-in-one platform (social media management, monitoring, customer service)
Usability & UI/UX
Configuration & implementation complexity
Performance & stability (load times, bugs)
Customers particularly highlight Sprinklr's very large range of functions and its unified platform approach for social media management, monitoring, and customer service, which offers high value, especially for larger organizations. At the same time, the system is frequently described as complex to set up and configure, with an interface that sometimes feels overloaded, performance that is not always optimal, and a comparatively high price, making the learning curve and implementation effort significant. Overall, Sprinklr is particularly suitable for enterprise companies, large brands, and corporations with international or highly distributed teams that manage many channels centrally and are willing to invest in implementation, training, and a larger budget, but less so for smaller companies looking for a simple, cost-effective solution.
AI-generated summary
Sprinklr continuously expands its Unified-CXM platform through innovative feature releases and strategic alliances to make global customer service more efficient. By integrating advanced AI technologies like Sprinklr AI+, workflows for enterprise customers worldwide are significantly optimized. Deepening partnerships with leading cloud providers also strengthens the regional availability and data security of its services. This allows the company to specifically address the growing compliance requirements in highly regulated B2B markets.
Source: Publicly available product updates or press releases from Sprinklr.
Since no specific social media mentions or data were provided for Sprinklr for this analysis, no content feedback can be evaluated. No topics, criticisms, or praise can be identified without a corresponding database. Without available text sources, an objective assessment is impossible.
Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.