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See what your competition is doing online – and overtake them with real traffic data.
Similarweb is a leading global digital intelligence platform that provides businesses with comprehensive insights into website and app traffic, online performance, and the competitive landscape.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency. Comparable with other software providers.
BenchTrust Index weighting: Company stability 25 points · Customer reviews 30 points · Compliance & security 25 points · Transparency 20 points. Without reviews a neutral average is used; a few reviews move it only slightly
Review data basis: G2 (1595)
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Headquarters
West 17th Street 50, 10011 New York, United States
Employees
1100
Founded
2009
Similarweb is a leading global digital intelligence platform that provides businesses with comprehensive insights into website and app traffic, online performance, and the competitive landscape. Founded in 2009 and headquartered in New York, the publicly traded company (NASDAQ: SMWB) now employs over 1,100 people worldwide. The platform analyzes massive datasets from over 100 million websites and millions of apps to provide precise market and target audience analyses. Core features include detailed website traffic analysis, keyword research, monitoring of paid campaigns, and advanced segment analysis to isolate and examine specific website areas. Companies use Similarweb for digital marketing, sales optimization (Sales Intelligence), investment decisions, and e-commerce strategies. The acquisition of Rank Ranger in 2022 also significantly expanded its SEO and rank tracking capabilities. The platform stands out for its ability to analyze up to 37 months of historical data and provide customized competitive trackers to monitor market changes in real time.
No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.
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Answers are based on the website and documents of Similarweb.
Data volume & market/competitor analysis
Data quality & accuracy of metrics
User interface & usability
Pricing model & cost-benefit ratio
Customers particularly highlight Similarweb's extensive data coverage and strong features for market, traffic, and competitive analysis, which are perceived as highly valuable in the daily business of marketing, growth, and strategy teams. On the critical side, users point out the high pricing in relation to smaller budgets, as well as occasional discrepancies or inaccuracies in the data, although the overall data quality is predominantly rated as good to very good. Similarweb is particularly suitable for medium to large enterprises, agencies, and data-driven growth and marketing teams that want to use competitive insights, market trends, and traffic analyses regularly and on a professional level.
AI-generated summary
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Similarweb has significantly expanded its platform through targeted product innovations and strategic acquisitions in the B2B sector. The focus is on new AI-powered analytics tools that provide sales and marketing teams with more precise real-time data. By continuously opening up new target markets and strengthening global compliance standards, the company is consolidating its market position. These innovations enable global players to make data-driven decisions even more efficiently.
Source: Publicly available product updates or press releases from Similarweb.
See Similarweb in action
How to Connect Similarweb to Manus | Step-By-Step Guide