Similarweb
See what your competitors are doing online – and overtake them with real traffic data.
Similarweb is a leading global digital intelligence platform that provides businesses with comprehensive insights into website and app traffic, online performance, and the competitive landscape.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.
Headquarters
West 17th Street 50, 10011 New York, United States
Employees
1100
Founded
2009
Overview
Similarweb is a leading global digital intelligence platform that provides businesses with comprehensive insights into website and app traffic, online performance, and the competitive landscape. Founded in 2009 and headquartered in New York, the publicly traded company (NASDAQ: SMWB) now employs over 1,100 people worldwide. The platform analyzes massive datasets of over 100 million websites and millions of apps to deliver precise market and audience analyses. Core features include detailed website traffic analysis, keyword research, paid campaign monitoring, and advanced segment analysis, which allows specific website areas to be examined in isolation. Companies use Similarweb for digital marketing, sales optimization (sales intelligence), investment decisions, and e-commerce strategies. The acquisition of Rank Ranger in 2022 also significantly expanded its SEO and rank tracking capabilities. The platform stands out for its ability to analyze up to 37 months of historical data and provide customized competitive trackers to monitor market changes in real time.
Core features
Compliance & security
No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.
Ask the AI assistant on this page for current compliance and security details. It researches live information from publicly available sources.
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Data scope & market/competitor analysis
Data quality & accuracy of metrics
User interface & usability
Pricing model & cost-benefit ratio
Summary of customer feedback
Customers particularly highlight Similarweb's extensive data coverage and strong features for market, traffic, and competitive analysis, which are perceived as highly valuable in the daily business of marketing, growth, and strategy teams. On the critical side, users point to the high pricing in relation to smaller budgets, as well as occasional discrepancies or inaccuracies in the data, although overall data quality is predominantly rated as good to very good. Similarweb is especially suitable for mid-sized to large companies, agencies, and data-driven growth and marketing teams looking to leverage competitive insights, market trends, and traffic analyses regularly and at a professional level.
AI-generated summary
🚀 Product updates & press releases
Similarweb has significantly expanded its platform through targeted product innovations and strategic acquisitions in the B2B sector. The focus is on new AI-powered analytics tools that provide sales and marketing teams with more precise real-time data. By continuously entering new target markets and strengthening global compliance standards, the company is consolidating its market position. These innovations enable global players to make data-driven decisions even more efficiently.
- •Introduction of the AI-powered sales assistant SAM for intelligent automation of lead generation and customer insights.
- •Expansion of the advertising intelligence portfolio through the strategic acquisition of specialist Admetricks.
- •Improvement of global data integration via updated API interfaces for CRM and business intelligence systems.
- •Ongoing optimization of data privacy compliance to secure international enterprise customers.
Source: Publicly available product updates or press releases from Similarweb.
📰 Social media feedback about the product
Since no social media mentions or data on Similarweb were provided for this analysis, no content evaluation can be performed. No information is available regarding specific topics, praise, criticism, or open questions. Accordingly, a well-founded analysis of sentiment or trends is currently not possible.
- •No mentions or data were provided for analysis.
- •Specific features, criticisms, or comparisons cannot be evaluated due to a lack of data.
Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.
See Similarweb in action
How to Connect Similarweb to Manus | Step-By-Step Guide