SAP Sales Cloud

Name: SAP Sales Cloud
Brand: SAP Sales Cloud

More deals, precise forecasts: Manage your sales success intelligently with SAP Sales Cloud.

SAP Sales Cloud is a highly sophisticated CRM solution from SAP SE based on artificial intelligence (Agentic AI) for modern sales automation.

BenchTrust Score:81/100

Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency. Comparable with other software providers.

BenchTrust Index weighting: Company stability 25 points · Customer reviews 30 points · Compliance & security 25 points · Transparency 20 points. Without reviews a neutral average is used; a few reviews move it only slightly

Review data basis: G2 (237), Capterra (14), Trustpilot (665)

BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.

Overview

SAP Sales Cloud is a highly sophisticated CRM solution from SAP SE based on artificial intelligence (Agentic AI) for modern sales automation. Founded in 1972 and headquartered in Walldorf, Germany, SAP is one of the leading providers of enterprise software, with over 108,000 employees worldwide. SAP Sales Cloud supports sales teams throughout the entire sales cycle – from lead and opportunity generation to guided selling and precise revenue forecasting. Through the seamless integration of embedded AI, the platform delivers data-driven recommendations, scores sales opportunities (opportunity scoring), and identifies pipeline risks early on. The solution enables companies to make informed decisions in real time, significantly increase the efficiency of their sales processes, and sustainably improve win rates. Thanks to comprehensive security certifications such as ISO 27001, ISO 27017, ISO 27018, as well as SOC 1 and SOC 2, the cloud platform meets the highest standards of data protection and compliance, fully in line with GDPR.

Core features

Agentic AI-powered sales automation (lead and opportunity management)Core

Embedded AI for precise revenue forecasting and opportunity scoring

Guided selling with AI-generated recommendations (next-best actions)

Real-time pipeline management with dynamic sales performance analytics

AI-powered risk detection for at-risk sales opportunities

Compliance & security

ISO 27001

Information security

ISO 27017

Cloud security

ISO 27018

Protection of personal data

SOC 1 Type 2

Financial controls

SOC 2 Type 2

Security and availability

DSGVO / GDPR

GDPR compliant

Contact the provider

www.sap.com/products/crm/sales-cloud.html

Supported languages

AI assistant for SAP Sales Cloud

Ask about features, integrations, data protection or onboarding – answers in seconds.

Answers are based on the website and documents of SAP Sales Cloud.

💬 Customer feedback summary

70% mention this

User friendliness / Usability

65% mention this

Feature depth in B2B sales (lead, opportunity, pipeline management)

60% mention this

Integration into the SAP ecosystem (ERP, SAP Business One, S/4HANA)

45% mention this

Performance & stability (including mobile app)

Summary of customer feedback

In customer reviews of SAP Sales Cloud, the system is perceived as a feature-rich, sales-oriented CRM with good integration into the SAP landscape, though it polarizes users regarding user-friendliness and modern UI. The extensive sales features (lead and opportunity management, pipeline transparency) and tight integration into SAP ERP and SAP Business One environments are highlighted as major positives, making B2B sales processes significantly more efficient. On the critical side, many users point to a less-than-intuitive user experience, a frontend that is not consistently modern, and the pricing level. Consequently, SAP Sales Cloud is primarily suitable for medium and large, already SAP-oriented companies with complex sales processes, rather than small businesses focusing on maximum simplicity.

AI-generated summary

📰 News & community feedback

🚀 Product updates & press releases

SAP has introduced comprehensive updates for SAP Sales Cloud, focusing on improved AI integrations and optimized B2B sales processes. Through the deep integration of the digital assistant Joule and enhanced predictive analytics, sales teams can evaluate global sales opportunities more precisely and reduce administrative overhead. In addition, SAP is strengthening global scalability for international target groups through strategic system integrations and an optimized cloud architecture. These innovations specifically support companies in shortening their sales cycles and making data-driven decisions in real time.

•Introduction of Joule: The generative AI assistant efficiently supports sales teams in lead qualification and automated preparation for customer meetings.
•Modern cloud architecture: The next generation of Sales Cloud offers improved performance, faster loading times, and more flexible customization options for global markets.
•Advanced predictive analytics: New pipeline analysis features enable B2B companies to make more precise revenue forecasts and early risk assessments.
•Seamless ERP connectivity: Optimized integration with SAP S/4HANA ensures consistent pricing and product data across the entire lead-to-cash process.
•Focus on global compliance: Expanded regional cloud infrastructures reliably meet local data protection and compliance requirements for international target groups.

Source: Publicly available product updates or press releases from SAP Sales Cloud.

🎬Videos & screenshots

See SAP Sales Cloud in action

✓ Official

SAPPHIRE Orlando 2024 Keynote – Christian Klein

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