SAP Emarsys

Name: SAP Emarsys
Brand: SAP Emarsys

More revenue on every channel: Inspire

SAP Emarsys is a leading omnichannel customer engagement platform founded in Vienna in 2000, which has been part of the SAP Group as an independent business unit since 2020.

BenchTrust Score:83/100

Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency. Comparable with other software providers.

BenchTrust Index weighting: Company stability 25 points · Customer reviews 30 points · Compliance & security 25 points · Transparency 20 points. Without reviews a neutral average is used; a few reviews move it only slightly

Review data basis: G2 (125)

BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.

Overview

SAP Emarsys is a leading omnichannel customer engagement platform founded in Vienna in 2000, which has been part of the SAP Group as an independent business unit since 2020. With around 890 employees, the company supports global brands in delivering personalized, AI-powered marketing campaigns across a variety of channels. The platform enables marketers to deliver consistent and relevant messages via email, web, mobile, SMS, and social media (such as TikTok). A special focus is placed on real-time personalization and linking digital interaction data with supply chain data to obtain a holistic view of the consumer. Core features include advanced customer loyalty programs, automated revenue attribution for in-app campaigns, and an integrated Digital Ads Network. SAP Emarsys is characterized by high security standards, including an ISO 27001 certification by TÜV SÜD as well as strict GDPR compliance. The platform is used worldwide by over 1,600 customers in more than 140 countries to sustainably strengthen customer loyalty and achieve measurable revenue growth.

Core features

Omnichannel marketing via email, web, mobile, SMS, and social mediaCore

Customer loyalty programs for direct management of customer retention

AI-powered processes to predict and automate interactions

Real-time personalization across all digital channels

Revenue attribution for in-app and push campaigns

Digital Ads Network with native TikTok integration

Seamless integration into the SAP Customer Experience Suite

Compliance & security

ISO 27001 (TÜV SÜD zertifiziert)

Information security

DSGVO-konform

GDPR compliant

Contact the provider

emarsys.com

Supported languages

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💬 Customer feedback summary

80% mention this

Marketing automation & campaign orchestration

70% mention this

Personalization & customer journey (including Predict)

60% mention this

User-friendliness of the interface

55% mention this

Integration into existing system landscapes (especially SAP CX)

Summary of customer feedback

Customer reviews of SAP Emarsys (now SAP Engagement Cloud) present a highly positive overall picture, especially regarding powerful marketing automation, personalization, and mapping complex customer journeys. The ability to centrally manage omnichannel campaigns, as well as AI-powered recommendations and segmentations, are particularly highlighted, while there is some criticism regarding integration efforts, the complexity of individual features, and the duration of implementation/support processes. The solution is primarily suitable for medium to large B2C and e-commerce companies (as well as SAP CX users) that require a centralized, scalable customer engagement and campaign setup and are willing to invest in implementation, data models, and processes.

AI-generated summary

📰 News & community feedback

🚀 Product updates & press releases

SAP Emarsys has expanded its customer engagement platform through targeted feature updates and strategic partnerships to enable B2B and B2C companies worldwide to target customers more precisely. The focus is on AI-powered analytics for real-time personalization and the seamless integration of omnichannel campaigns. Through closer linking with global data platforms and improved compliance safeguards, SAP is strengthening its market position in personalized marketing. Target groups benefit from accelerated time-to-value and optimized, privacy-compliant workflows.

•AI-powered personalization: New generative AI features facilitate the creation of personalized content and optimize campaign management in real time.
•Omnichannel enhancements: Deeper integration of mobile wallet features and SMS channels to increase customer loyalty directly on mobile devices.
•Strategic data partnerships: Expanded connectivity to leading data warehouses such as Snowflake and Google BigQuery for a consolidated customer view.
•Global expansion and compliance: Adaptation of the platform to country-specific data protection guidelines to secure international marketing campaigns.

Source: Publicly available product updates or press releases from SAP Emarsys.

🎬Videos & screenshots

See SAP Emarsys in action

✓ Official

Product Walkthrough - SAP Emarsys SMS & MMS

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