SAP Emarsys
More revenue on every channel: Delight your customers
SAP Emarsys is a leading omnichannel customer engagement platform founded in Vienna in 2000, which has been part of the SAP Group as an independent business unit since 2020.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.
Headquarters
Lassallestrasse 7b, 1020 Vienna, Austria
Employees
890
Founded
2000
Management
Brittany Gerig
Overview
SAP Emarsys is a leading omnichannel customer engagement platform founded in Vienna in 2000, which has been part of the SAP Group as an independent business unit since 2020. With around 890 employees, the company helps global brands implement personalized, AI-powered marketing campaigns across a variety of channels. The platform enables marketers to deliver consistent and relevant messages via email, web, mobile, SMS, and social media (such as TikTok). A special focus is placed on real-time personalization and linking digital interaction data with supply chain data to obtain a holistic view of the consumer. Core features include advanced customer loyalty programs, automated revenue attribution for in-app campaigns, and an integrated Digital Ads Network. SAP Emarsys is characterized by high security standards, including ISO 27001 certification by TÜV SÜD and strict GDPR compliance. The platform is used worldwide by over 1,600 customers in more than 140 countries to sustainably strengthen customer loyalty and achieve measurable revenue growth.
Core features
Compliance & security
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Marketing Automation & Campaign Orchestration
Personalization & Customer Journey (including Predict)
User friendliness of the interface
Integration into existing system landscapes (especially SAP CX)
Summary of customer feedback
Customer reviews of SAP Emarsys (now SAP Engagement Cloud) paint a highly positive picture overall, particularly regarding powerful marketing automation, personalization, and mapping complex customer journeys. The ability to centrally manage omnichannel campaigns, as well as AI-powered recommendations and segmentation, are highlighted as key strengths. Meanwhile, there is some criticism regarding integration efforts, the complexity of individual features, and the duration of implementation and support processes. The solution is primarily suitable for medium to large B2C and e-commerce companies (as well as SAP CX users) that require a centralized, scalable customer engagement and campaign setup and are willing to invest in implementation, data models, and processes.
AI-generated summary
🚀 Product updates & press releases
SAP Emarsys has expanded its customer engagement platform through targeted feature updates and strategic partnerships to enable B2B and B2C companies worldwide to target customers more precisely. The focus is on AI-powered analytics for real-time personalization and the seamless integration of omnichannel campaigns. By linking more closely with global data platforms and improving compliance safeguards, SAP is strengthening its market position in personalized marketing. Target groups benefit from accelerated time-to-value and optimized, privacy-compliant workflows.
- •AI-powered personalization: New generative AI features simplify the creation of personalized content and optimize campaign management in real time.
- •Omnichannel enhancements: Deeper integration of mobile wallet features and SMS channels to increase customer loyalty directly on mobile devices.
- •Strategic data partnerships: Expanded connectivity to leading data warehouses such as Snowflake and Google BigQuery for a consolidated customer view.
- •Global expansion and compliance: Adapting the platform to country-specific data privacy regulations to secure international marketing campaigns.
Source: Publicly available product updates or press releases from SAP Emarsys.
📰 Social media feedback about the product
Since no social media mentions or specific text data for SAP Emarsys were provided for the analysis, no content evaluation can be performed. It is not possible to identify specific topics, praise, criticism, or open questions from a user perspective. The data situation is insufficient for a qualitative or quantitative assessment.
- •Missing database: No posts or mentions from Reddit or X/Twitter were provided for the analysis.
- •No trend analysis possible: Without concrete user reports, no statements can be made about features, industry focus, or competitors.
Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.
See SAP Emarsys in action
Product Walkthrough - SAP Emarsys SMS & MMS