Planable
Plan, view, post: Your social media
Planable is a leading social media management and team collaboration platform founded in 2016 and headquartered in Lewes, Delaware.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.
Headquarters
16192 Coastal Highway, 19958 Lewes, United States
Employees
60
Founded
2016
Management
Shelly Neuhart
Overview
Planable is a leading social media management and team collaboration platform founded in 2016 and headquartered in Lewes, Delaware. With a team of around 60 employees, the company helps marketing teams, agencies, brands, and freelancers organize their social media workflows efficiently. The platform is characterized by a collaboration-focused approach, centering on the joint creation, planning, and approval of content. Planable offers a centralized content calendar with drag-and-drop functionality, where posts can be scheduled for up to nine different social media channels, blogs, and newsletters. A particular highlight is the visual live preview, which displays posts exactly as they will later appear on the respective platforms. In addition, Planable features flexible, multi-level approval workflows that seamlessly integrate internal teams as well as external stakeholders and clients. The offering is complemented by analytics and reporting tools, a social inbox for interaction management, and mobile apps for iOS and Android that enable flexible working on the go.
Core features
Compliance & security
No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.
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User-friendliness & clear interface
Collaboration & approval processes in the team
Content planning & calendar / scheduling
Value for money & pricing model
Summary of customer feedback
Customer reviews predominantly describe Planable as a highly user-friendly and intuitive social media scheduling tool that excels particularly in collaboration, approvals, and visual content planning in the calendar. Its greatest strengths include ease of use, a clear workflow for coordination within the team and with clients, and a price-performance ratio that many users find fair. Occasional criticisms mention a limited range of features in the area of deeper analytics/reporting and integrations, as well as some missing detailed features, making it less ideal for highly complex enterprise setups. Planable is particularly suitable for small to medium-sized marketing and social media teams or agencies that want to collaboratively plan, approve, and publish social media content and value a simple, visual interface over highly complex enterprise features.
AI-generated summary
🚀 Product updates & press releases
Planable has expanded its content collaboration platform with significant product updates to enable even more efficient collaboration for marketing teams and agencies worldwide. In addition to classic social media planning, the focus is now on the 'Universal Content' feature, which supports the creation and approval of all text formats such as newsletters or blog posts. Through strategic functional expansions and improved approval processes, the company is strengthening its market position in the collaborative marketing workflow sector.
- •Introduction of 'Universal Content' for the collaborative creation and approval of blog posts, newsletters, and other text formats outside of social media.
- •Optimized approval workflows with flexible approval levels for complex agency and client structures.
- •Expansion of social media integrations, including improved scheduling features for platforms such as TikTok, Pinterest, and Google Business Profile.
- •Focus on global B2B marketing teams and advertising agencies to reduce feedback loops and increase productivity.
Source: Publicly available product updates or press releases from Planable.
📰 Social media feedback about the product
Since no social media mentions from Reddit or X/Twitter were provided in this context, a content analysis is not possible. Due to the lack of data, no specific topics, praise, or criticism regarding Planable can be identified. To avoid unfounded speculation, the sentiment is classified as neutral.
- •Lack of data: No text posts or mentions were submitted for analysis.
- •No content evaluation: Due to the lack of mentions, no statements can be made about features, target groups, or competitors.
Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.
See Planable in action
Planable demo | Social media management, simplified for brands