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One tool, all channels: Plan, analyze, and grow with Metricool.
Metricool is a professional social media management platform that helps businesses, agencies, and marketing experts plan, publish, and analyze their digital content.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.
Headquarters
Calle de Tellez 12, 28007 Madrid, Spain
Employees
81
Founded
2020
Management
Alex Pratt
Metricool is a professional social media management platform that helps businesses, agencies, and marketing experts plan, publish, and analyze their digital content. Based in Madrid, the company employs around 81 people and offers a centralized solution for managing all major social networks, such as Facebook, Instagram, TikTok, LinkedIn, and Pinterest, as well as ad campaigns on Google Ads and Facebook Ads. With features like an interactive editorial calendar, automated performance reports, and detailed analytics, Metricool enables efficient control of online presence and data-driven optimization.
No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.
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User-friendliness & onboarding
Scheduling & publishing (content calendar, auto-postings)
Feature set as an all-in-one social media tool
Analytics & reporting
Overall, customers rate Metricool predominantly positively, viewing it as an easy-to-use, versatile all-in-one tool for social media management, especially for content planning and publishing. The intuitive interface, efficient editorial calendar, broad channel coverage, and overall good value for money are particularly praised. Criticisms mainly concern the depth of detail and clarity of individual analytics functions, limitations or bugs in certain features, and occasional delayed or improvable support. Metricool is particularly suitable for solo self-employed individuals, small to medium-sized businesses, marketing teams, and agencies that want to centrally plan and manage multiple social media channels and value ease of use and automation without needing highly complex enterprise reporting.
AI-generated summary
Source: Publicly available product updates or press releases from Metricool.
No social media mentions or specific data were provided for the analysis of Metricool. Without this database, a factual evaluation of praise, criticism, or specific topics is not possible. Therefore, any speculation is avoided, and the sentiment trend is classified as neutral.
Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.