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One tool, all channels: Plan, analyze, and grow with Metricool.
Metricool is a professional social media management platform that helps businesses, agencies, and marketing experts plan, publish, and analyze their digital content.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency. Comparable with other software providers.
BenchTrust Index weighting: Company stability 25 points · Customer reviews 30 points · Compliance & security 25 points · Transparency 20 points. Without reviews a neutral average is used; a few reviews move it only slightly
Review data basis: G2 (97), Capterra (49), Trustpilot (605)
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Headquarters
Calle de Tellez 12, 28007 Madrid, Spain
Employees
81
Founded
2020
Management
Alex Pratt
Metricool is a professional social media management platform that helps businesses, agencies, and marketing experts plan, publish, and analyze their digital content. Based in Madrid, the company employs around 81 people and offers a centralized solution for managing all popular social networks such as Facebook, Instagram, TikTok, LinkedIn, and Pinterest, as well as advertising campaigns on Google Ads and Facebook Ads. With features such as an interactive editorial calendar, automated performance reports, and detailed analytics, Metricool enables efficient control of online presence and data-driven optimization.
No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.
Ask the AI assistant on this page for current compliance and security details. It researches live information from publicly available sources.
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Answers are based on the website and documents of Metricool.
Ease of use & onboarding
Planning & publishing (content calendar, auto-postings)
Feature set as an all-in-one social media tool
Analytics & reporting
Customers rate Metricool predominantly positive overall, seeing it as an easy-to-use, versatile all-in-one tool for social media management, especially for content planning and publishing. The intuitive interface, efficient editorial calendar, broad channel coverage, and overall good value for money are particularly praised; points of criticism mainly concern the depth of detail and clarity of individual analytics features, limitations or bugs in certain features, and occasionally delayed or improvable support. Metricool is particularly suitable for solo entrepreneurs, small to medium-sized businesses, marketing teams, and agencies that want to centrally plan and manage multiple social media channels and value ease of use and automation without needing highly complex enterprise reporting.
AI-generated summary
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Source: Publicly available product updates or press releases from Metricool.