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More than just clicks: Understand user behavior with heatmaps, recordings, and form analytics in a 100% privacy-compliant way
Matomo (operated by InnoCraft) is a leading global open-source web analytics platform, founded in 2007 and headquartered in Wellington, New Zealand.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency. Comparable with other software providers.
BenchTrust Index weighting: Company stability 25 points · Customer reviews 30 points · Compliance & security 25 points · Transparency 20 points. Without reviews a neutral average is used; a few reviews move it only slightly
Review data basis: G2 (95), Capterra (367), Trustpilot (384)
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Headquarters
Willis St 150, 6011 Wellington, New Zealand
Employees
65
Founded
2007
Management
Adam Taylor
Matomo (operated by InnoCraft) is a leading global open-source web analytics platform, founded in 2007 and headquartered in Wellington, New Zealand. With a team of around 65 employees, the company offers a privacy-focused alternative to traditional analytics solutions like Google Analytics. Matomo enables organizations to maintain full data ownership, as the platform can be operated both as a cloud version and as a self-hosted on-premise solution. The platform is characterized by a wide range of professional analysis tools. These include heatmaps, session recordings, form and funnel analyses, as well as an integrated tag manager and A/B testing. Through advanced privacy features such as IP anonymization, cookie consent management, and an integrated GDPR manager, Matomo helps companies comply with strict data protection regulations (including GDPR, HIPAA, CCPA, and LGPD). Matomo is certified according to ISO/IEC 27001:2022, guaranteeing the highest level of information security. The user interface is available in numerous languages, including German, English, French, Spanish, Italian, and Japanese. Today, over 1.4 million websites worldwide trust Matomo's ethical and transparent data analysis.
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Answers are based on the website and documents of Matomo.
Data Privacy / Privacy-first / GDPR Compliance
Ease of Use / Clear Interface / Navigation
Feature Set / Web Analytics / Reports
Self-Hosting / Data Sovereignty / Control over Data
Customer reviews for Matomo are overwhelmingly positive overall, highlighting in particular its strong data privacy, data sovereignty through self-hosting, and broad range of features. Pricing and cost aspects, as well as the sometimes higher technical effort required, are frequently mentioned as weaknesses. Matomo is particularly suitable for teams and companies looking for a privacy-oriented Google Analytics alternative with control over their own data.
AI-generated summary
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Matomo continues to focus consistently on privacy-compliant web analytics and is strengthening its market position in the European B2B sector through targeted product updates. With the release of Matomo 5, system performance and the user interface have been significantly optimized to offer companies a powerful alternative to non-European providers. In addition, strategic partnerships with GDPR-compliant cloud providers reinforce the focus on absolute data sovereignty. B2B target groups such as public authorities, e-commerce operators, and large corporations benefit from simplified migration paths and flexible hosting options.
Source: Publicly available product updates or press releases from Matomo.
See Matomo in action
Stockholm University chose Matomo to respect student privacy and for the platform's flexibility