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Find ideas, optimize posts, maximize reach – your social media success with Loomly
Loomly is a social media management platform founded in 2015 and headquartered in New York, USA.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency. Comparable with other software providers.
BenchTrust Index weighting: Company stability 25 points · Customer reviews 30 points · Compliance & security 25 points · Transparency 20 points. Without reviews a neutral average is used; a few reviews move it only slightly
Review data basis: G2 (1796)
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Headquarters
Madison Ave 169, 10016-5101 New York, United States
Employees
9
Founded
2015
Loomly is a social media management platform founded in 2015 and headquartered in New York, USA. The user-friendly software was specifically developed to help marketing teams, agencies, and businesses efficiently manage and scale their social media presence. Loomly offers a centralized, all-in-one solution for planning, creating, optimizing, scheduling, and analyzing posts across a variety of channels, including Facebook, Instagram, LinkedIn, TikTok, Pinterest, YouTube, Google Business Profile, and Bluesky. Outstanding core features include a visual editorial calendar, automated publishing, an integrated post builder with AI-powered text generation (AI Captions), and a centralized asset library for media management. In addition, the platform offers collaborative approval workflows for teams, interaction management for direct communication with the community, and detailed performance analytics. With additional tools such as a customizable link-in-bio feature and a mobile iOS app, Loomly enables flexible and location-independent management of all relevant social media channels. According to current data, the company employs a compact core team of around 9 people and is characterized by an intuitive user interface that seamlessly maps the entire content workflow from the initial idea to the final publication.
No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.
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Answers are based on the website and documents of Loomly.
User-friendliness & UI
Content planning & calendar (scheduling, workflows, post previews)
Functionality & reliability (bugs, error-proneness)
Price-performance ratio
Loomly is perceived by many users as a very user-friendly, clear social media management platform that is particularly convincing when planning, structuring, and coordinating social media content. Key strengths mentioned include ease of use, the clearly structured calendar with approval workflows and post previews, as well as support with content planning. On the other hand, users repeatedly criticize bugs, technical issues, sometimes error-prone features, and a weak or unstable mobile app; the price-performance ratio is rated positively to rather critically depending on the use case. Loomly is particularly suitable for small to medium-sized marketing teams, agencies, and social media managers looking for an intuitive planning and collaboration solution for multiple channels who can live with occasional technical shortcomings.
AI-generated summary
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Loomly has expanded its product portfolio through targeted updates to optimize cross-platform collaboration for global marketing teams and agencies. The focus is on the seamless integration of leading design tools as well as improved automation features for direct publishing on channels such as TikTok and Instagram. Through these functional enhancements, the platform simplifies B2B workflows, strengthens compliance guidelines, and accelerates team approval processes.
Source: Publicly available product updates or press releases from Loomly.