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Find ideas, optimize posts, maximize reach – your social media success with Loomly
Loomly is a social media management platform founded in 2015 and headquartered in New York, USA.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.
Headquarters
Madison Ave 169, 10016-5101 New York, United States
Employees
9
Founded
2015
Loomly is a social media management platform founded in 2015 and headquartered in New York, USA. The user-friendly software was specifically developed to help marketing teams, agencies, and businesses efficiently manage and scale their social media presence. Loomly offers a centralized, all-in-one solution for planning, creating, optimizing, scheduling, and analyzing posts across a variety of channels, including Facebook, Instagram, LinkedIn, TikTok, Pinterest, YouTube, Google Business Profile, and Bluesky. Key features include a visual editorial calendar, automated publishing, an integrated post builder with AI-powered caption generation, and a centralized asset library for media management. Additionally, the platform offers collaborative approval workflows for teams, interaction management for direct communication with the community, and detailed performance analytics. With additional tools like a customizable link-in-bio feature and a companion iOS mobile app, Loomly enables flexible, on-the-go management of all relevant social media channels. According to current data, the company employs a compact core team of around 9 people and stands out for its intuitive user interface that seamlessly maps the entire content workflow from the initial idea to final publication.
No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.
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User-friendliness & UI
Content planning & calendar (scheduling, workflows, post previews)
Functionality & reliability (bugs, error-proneness)
Price-performance ratio
Loomly is perceived by many users as a highly user-friendly, clear social media management platform that excels particularly in planning, structuring, and coordinating social media content. Key strengths highlighted include its ease of use, the clearly structured calendar with approval workflows and post previews, and support with content planning. However, users repeatedly criticize bugs, technical issues, occasionally error-prone features, and a weak or unstable mobile app; the price-performance ratio is rated positively to critically depending on the use case. Loomly is particularly suitable for small to medium-sized marketing teams, agencies, and social media managers looking for an intuitive planning and collaboration solution for multiple channels and who can tolerate occasional technical shortcomings.
AI-generated summary
Loomly has expanded its product portfolio with targeted updates to optimize cross-platform collaboration for global marketing teams and agencies. The focus is on the seamless integration of leading design tools as well as enhanced automation features for direct publishing on channels like TikTok and Instagram. Through these functional enhancements, the platform simplifies B2B workflows, strengthens compliance guidelines, and accelerates team approval processes.
Source: Publicly available product updates or press releases from Loomly.
Since no specific social media mentions or datasets on Loomly were provided for this analysis, no content-based evaluation can be performed. Consequently, there are no specific points of praise or criticism, open questions, or use cases. A reliable assessment of user perception is not possible without corresponding source data.
Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.