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Listen, plan, engage – your social media world in one cloud.
Falcon.io, now fully integrated into Brandwatch (a Cision brand), is a leading platform for professional social media management and digital consumer intelligence.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency. Comparable with other software providers.
BenchTrust Index weighting: Company stability 25 points · Customer reviews 30 points · Compliance & security 25 points · Transparency 20 points. Without reviews a neutral average is used; a few reviews move it only slightly
Review data basis: G2 (321), Capterra (92)
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Headquarters
Churchill Place 5, E14 5HU London, United Kingdom
Employees
870
Founded
2007
Falcon.io, now fully integrated into Brandwatch (a Cision brand), is a leading platform for professional social media management and digital consumer intelligence. Founded in 2007 and headquartered in London, the company, with a global team of over 870 employees, helps international brands unlock the full potential of their digital marketing activities. The platform combines essential tools for social media listening, engagement, publishing, advertising, and benchmarking in a single, user-friendly suite. Through the strategic merger with Brandwatch in 2022 and close integration with the Emplifi Social Marketing Cloud, Falcon.io offers highly advanced, AI-powered analytics based on data from over 100 million online sources. Marketing and PR teams can efficiently coordinate cross-platform campaigns, centrally manage customer data, and gain deep, data-driven insights into consumer behavior. The solution is valued worldwide by leading companies for conducting real-time brand analysis, detecting crises early, and sustainably optimizing customer interaction. Falcon.io thus provides a holistic solution for modern customer experience management.
No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.
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Answers are based on the website and documents of Falcon.io (Emplifi Social Marketing Cloud).
Analytics & Reporting
Content planning & publishing (editorial calendar)
User interface & user-friendliness
Customer service & support
Customer reviews for Falcon.io (now Emplifi Social Marketing Cloud) present a clearly positive picture overall: the powerful analytics and reporting features, the clear editorial calendar for cross-channel content planning, and a modern, relatively intuitive user interface are particularly praised. The main strengths are thus considered to be the deep analysis and reporting capabilities, efficient multi-channel content management, and a mostly helpful, responsive support team highlighted in many reviews. Critical remarks primarily concern the relatively high complexity during initial setup, the onboarding effort for new users, and in some cases, the pricing level in the enterprise segment compared to simpler tools. Falcon.io/Emplifi Social Marketing Cloud is particularly suitable for medium to large companies, agencies, and brands with high social media volume that value deep analytics, structured team collaboration, and professional, cross-channel campaign management.
AI-generated summary
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Emplifi, formerly Falcon.io, has significantly expanded its Social Marketing Cloud through strategic feature updates and deeper platform integrations. The suite now combines advanced social media management tools with AI-powered analysis and creation features to support global marketing teams more efficiently. By closer linking publishing, community management, and social listening, the platform covers the entire customer lifecycle. These innovations are primarily aimed at B2B and B2C companies looking to centrally manage their brand presence across various digital channels.
Source: Publicly available product updates or press releases from Falcon.io (Emplifi Social Marketing Cloud).