Drip
More clicks, more buyers: Automated B2C emails that hit the mark thanks to smart segmentation
Drip is a leading e-commerce marketing automation and CRM platform founded in 2012 and headquartered in Minneapolis, USA.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.
Headquarters
123 3rd St N, 55401-1626 Minneapolis, United States
Employees
160
Founded
2012
Management
Mogens Moller
Overview
Drip is a leading e-commerce marketing automation and CRM platform founded in 2012 and headquartered in Minneapolis, USA. With around 160 employees, the technology company helps independent B2C brands, online retailers, creators, and travel and education businesses build personalized, cross-channel customer journeys at scale. The platform collects and organizes valuable customer data to enable targeted and precisely timed marketing campaigns. Drip's core features include intelligent email marketing, automated workflows to convert prospects into buyers, precise customer segmentation, as well as SMS marketing and detailed analytics. Through seamless integration with leading e-commerce systems such as Shopify and BigCommerce, merchants can deliver tailored offers and effectively compete with large online marketplaces. Drip thus offers highly sophisticated marketing tools without the complexity and high costs of traditional enterprise solutions, empowering small and medium-sized businesses in particular.
Core features
Compliance & security
No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.
Ask the AI assistant on this page for current compliance and security details. It researches live information from publicly available sources.
Ask about pricing, features, integrations, or comparisons. Our AI assistant can help with up-to-date information.
User-friendliness / Ease of use
Customer Service
Value for Money / Price
Feature Set / Automation
Summary of customer feedback
Customer reviews for Drip are overall highly positive, with particular praise for the clear, logically structured interface and good usability. The main strengths highlighted are user-friendliness, customer service, and the range of features, while weaknesses primarily relate to pricing and value-for-money. Drip is particularly suitable for e-commerce teams and growth-oriented companies looking to combine marketing automation and customer engagement in a single tool.
AI-generated summary
🚀 Product updates & press releases
Drip has announced significant product updates and strategic expansions aimed at optimizing e-commerce marketing automation for online retailers worldwide. The focus is on deep integration with leading shop systems like Shopify, enhanced personalization features through AI-powered audience segmentation, and expanded omnichannel capabilities, particularly in SMS marketing. In addition, the company is strengthening its global presence through targeted partnerships in Europe and adjustments to international compliance guidelines.
- •Expansion of omnichannel features through the seamless integration of SMS marketing directly into workflows.
- •Introduction of AI-powered segmentation for precise prediction of purchasing behavior and personalized campaigns.
- •Optimized interfaces to leading e-commerce platforms such as Shopify and WooCommerce for real-time data transfer.
- •Strengthening European market presence through strict compliance with GDPR guidelines.
- •New analytics dashboards for detailed evaluation of Customer Lifetime Value (CLV) and campaign ROI.
Source: Publicly available product updates or press releases from Drip.
📰 Social media feedback about the product
No specific social media mentions or data for 'drip' were provided for this analysis. Therefore, a content-based evaluation of trends, praise, criticism, or open questions is not possible at this time. Due to the complete lack of a database, the sentiment trend is classified as neutral.
- •Missing database: No Reddit or X/Twitter mentions were submitted for analysis.
- •No content evaluation possible: Without a text basis, no statements can be made about features, issues, target groups, or competitors.
Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.
See Drip in action
How to Build an Automated SMS Drip Campaign with Textdrip (2026 Guide)