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More clicks, more buyers: Automated B2C emails that hit the mark thanks to smart segmentation
Drip is a leading e-commerce marketing automation and CRM platform founded in 2012 and headquartered in Minneapolis, USA.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency. Comparable with other software providers.
BenchTrust Index weighting: Company stability 25 points · Customer reviews 30 points · Compliance & security 25 points · Transparency 20 points. Without reviews a neutral average is used; a few reviews move it only slightly
Review data basis: G2 (230), Capterra (130), Trustpilot (210)
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Headquarters
123 3rd St N, 55401-1626 Minneapolis, United States
Employees
160
Founded
2012
Management
Mogens Moller
Drip is a leading e-commerce marketing automation and CRM platform founded in 2012 and headquartered in Minneapolis, USA. With around 160 employees, the technology company helps independent B2C brands, online retailers, creators, as well as travel and education companies create personalized, cross-channel customer journeys at scale. The platform collects and organizes valuable customer data to enable targeted and timely marketing campaigns. Core features of Drip include intelligent email marketing, automated workflows to convert prospects into buyers, precise customer segmentation, as well as SMS marketing and detailed analytics. Through seamless integration with leading e-commerce systems such as Shopify and BigCommerce, retailers can deliver tailored offers and effectively compete with large online marketplaces. Drip thus provides highly sophisticated marketing tools without the complexity and high costs of traditional enterprise solutions, empowering small and medium-sized businesses in particular.
No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.
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Answers are based on the website and documents of Drip.
User-friendliness / ease of use
Customer service
Value for money / price
Range of features / automation
Customer reviews for Drip are overall predominantly positive, with particular praise for the clear, logically structured interface and good usability. The main strengths mentioned are user-friendliness, customer service, and the range of features; weaknesses primarily relate to pricing and value-for-money topics. Drip is particularly suitable for e-commerce teams and growth-oriented companies that want to bundle marketing automation and customer engagement in a single tool.
AI-generated summary
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Drip has announced significant product updates and strategic expansions aimed at optimizing e-commerce marketing automation for online retailers worldwide. The focus is on deep integration with leading shop systems like Shopify, improved personalization features through AI-powered audience segmentation, and expanded omnichannel capabilities, particularly in SMS marketing. In addition, the company is strengthening its global presence through targeted partnerships in the European region and adaptations to international compliance guidelines.
Source: Publicly available product updates or press releases from Drip.
See Drip in action
How to Build an Automated SMS Drip Campaign with Textdrip (2026 Guide)