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CleverReach is a leading German provider of cloud-based email marketing software, founded in 2007 and headquartered in Rastede.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency. Comparable with other software providers.
BenchTrust Index weighting: Company stability 25 points · Customer reviews 30 points · Compliance & security 25 points · Transparency 20 points. Without reviews a neutral average is used; a few reviews move it only slightly
Review data basis: G2 (23), Capterra (268), Trustpilot (209)
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Headquarters
Schafjueckenweg 2, 26180 Rastede, Germany
Employees
58
Founded
2007
Management
Sebastian Schwarz
CleverReach is a leading German provider of cloud-based email marketing software, founded in 2007 and headquartered in Rastede. With around 58 employees, the company supports more than 400,000 customers worldwide in creating, securely sending, and thoroughly analyzing professional newsletter campaigns. The platform features an intuitive user interface that offers functions such as a WYSIWYG editor, automated campaigns (email marketing automation), A/B testing, and unlimited recipient and list management. A special focus is placed on compliance with the strictest European data protection standards: the software is fully GDPR-compliant, and the data centers used are certified according to DIN ISO/IEC 27001, as well as PCI DSS Level 1 and SOC 1 compliant. Through seamless integrations into popular CRM, CMS, and e-commerce systems, CleverReach enables highly efficient and targeted customer communication for small and medium-sized enterprises as well as large corporations like Spotify, DHL, and BMW. The offering is complemented by advanced analysis tools such as heatmaps for click evaluation and automated delivery optimization.
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Answers are based on the website and documents of CleverReach.
User-friendliness & editor
Range of features (automations, segmentation, reporting)
Price-performance ratio & pricing model
Customer service & support quality
Overall, customer reviews for CleverReach paint a highly positive picture: users particularly praise the ease of use, the clear editor, and the solid range of features from automation to segmentation and reporting. Strengths lie in user-friendliness, deliverability, price-performance ratio, and professional newsletter features, while criticisms mainly concern occasional support experiences, additional costs for premium support, limits of the free plan, and some design limitations compared to high-end tools. CleverReach is particularly suitable for small to medium-sized enterprises, agencies, and organizations looking for a German-language, GDPR-compliant email marketing solution with a good range of features and fair pricing, without needing a highly complex enterprise marketing automation setup.
AI-generated summary
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
CleverReach, a leading European provider in email marketing, continuously focuses on optimizing its automation solutions and expanding third-party interfaces. By strengthening integrations into CRM and e-commerce systems, the company specifically targets small and medium-sized enterprises (SMEs) in the DACH region. Ensuring strict GDPR compliance for privacy-sensitive B2B customers also remains a central focus of the product strategy.
Source: Publicly available product updates or press releases from CleverReach.
See CleverReach in action
How to build an email automation for sold items | CleverReach Tutorial