Inhalte werden geladen...
Reach your customers everywhere: Email, SMS, and WhatsApp perfectly automated.
Brevo (formerly Sendinblue) is a leading, cloud-based customer engagement platform founded in 2012 and headquartered in Paris, France.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency. Comparable with other software providers.
BenchTrust Index weighting: Company stability 25 points · Customer reviews 30 points · Compliance & security 25 points · Transparency 20 points. Without reviews a neutral average is used; a few reviews move it only slightly
Review data basis: G2 (1677), Capterra (1775), Trustpilot (11015)
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Headquarters
Boulevard Haussmann 106, 75008 Paris, France
Employees
1000
Founded
2012
Management
Ernestas Voitechovicius
Brevo (formerly Sendinblue) is a leading, cloud-based customer engagement platform founded in 2012 and headquartered in Paris, France. With over 1,000 employees worldwide, the company supports more than 600,000 customers – from small and medium-sized businesses to large enterprises and non-profit organizations – in achieving sustainable growth through personalized customer relationships. The platform offers a comprehensive suite of tools that combine marketing, sales, CRM, and customer data management in a single interface. Core features include professional email marketing, SMS and WhatsApp campaigns, and highly advanced marketing automation. In addition, Brevo provides an integrated CRM system for managing the sales pipeline, live chat features, transactional emails (SMTP/API), and a centralized inbox for various communication channels. The offering is complemented by landing page builders, signup forms, and AI-powered features to optimize customer interaction. Security and compliance are a focus at Brevo: the platform is certified according to ISO/IEC 27001:2022 and is fully GDPR-compliant. With multilingual support (including German, English, French, Spanish, Italian, and Portuguese), Brevo offers a highly scalable and user-friendly solution for global marketing and sales activities.
Ask about features, integrations, data protection or onboarding – answers in seconds.
Answers are based on the website and documents of Brevo.
Value for money & pricing model
Range of functions (email marketing, automation, CRM, channels)
User-friendliness & user interface
Reliability & deliverability (sending, outages, performance)
Brevo is perceived by a majority of users as a very affordable, feature-rich all-rounder for email marketing and marketing automation, especially due to its generous free tier and the many features (newsletter, automation, CRM, SMS/WhatsApp, live chat) in one system. The main strengths are the good value for money, the broad range of functions, and an overall quite user-friendly interface; weaknesses lie primarily in sometimes fluctuating reliability (e.g., delivery issues, technical bugs) and customer support that is described by some customers as slow or not very solution-oriented. Brevo is particularly suitable for small and medium-sized businesses, agencies, and startups looking for an affordable, integrated marketing tool with automation and CRM, and who can accept occasional technical or support limitations.
AI-generated summary
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Brevo positions itself through continuous product updates as a comprehensive CRM suite for small to medium-sized businesses as well as enterprise clients. The platform is expanding its offering with AI-powered features, optimized omnichannel tools such as WhatsApp marketing, and tailored enterprise solutions under the Brevo Plus brand. Through strategic partnerships and strict GDPR compliance, the company is also consolidating its market presence in the European and international B2B sector.
Source: Publicly available product updates or press releases from Brevo.
See Brevo in action
Discover Brevo platform