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With AI power to better campaigns
Act-On is a marketing automation solution with a strong B2B focus, offering features for email marketing, lead scoring, lead nurturing, social media publishing, landing pages, and forms.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.
Headquarters
Southwest Morrison Street 121, 97204 Portland, United States
Employees
210
Founded
2008
Act-On is a marketing automation solution with a strong B2B focus, offering features for email marketing, lead scoring, lead nurturing, social media publishing, landing pages, and forms. The platform integrates with common CRM systems and supports marketing teams in automating the lead lifecycle from the first visit to opportunity status. With pre-built nurturing programs, event and webinar integrations, and website tracking, Act-On enables the capture and qualification of leads along the customer journey. Visual workflows allow the creation of context-dependent automations that react to behavior, segment membership, and sales input. Detailed analytics help B2B companies measure and continuously optimize campaign performance, conversion rates, and pipeline contributions to support sustainable growth and efficient demand generation processes.
No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.
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Feature Set & Marketing Automation (email campaigns, workflows, lead nurturing)
Ease of Use & Interface
Customer Service & Support
Integrations & Connection to CRM/other tools
Customers rate Act-On predominantly positively overall, highlighting in particular the extensive marketing automation features, the relatively simple operation, and the good integration options with CRM systems. Criticism is mainly directed at the high price level, sometimes at the quality or speed of support, as well as limitations or complexity in reporting and advanced features. Act-On is particularly suitable for medium-sized and larger B2B companies or marketing teams looking for a powerful, integrated marketing automation platform with a strong focus on email and lead nurturing, and who are willing to budget more for this range of features.
AI-generated summary
Act-On Software is expanding its portfolio in marketing automation to provide advanced tools to mid-sized B2B companies. The focus is increasingly on integrating artificial intelligence for automated content creation and optimizing multi-channel campaigns. Through strategic partnerships and deeper CRM integrations, the efficiency of marketing and sales teams is increased globally.
Source: Publicly available product updates or press releases from Act-On Software.
Since no social media mentions or specific data were provided for Act-On Software, no current sentiment or content trends can be identified. There are therefore no concrete points of praise or criticism, open questions, or industry focuses. An objective evaluation of social media activity is currently not possible due to the lack of a database.
Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.