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With AI power to better campaigns
Act-On is a marketing automation solution with a strong B2B focus, offering features for email marketing, lead scoring, lead nurturing, social media publishing, landing pages, and forms.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency. Comparable with other software providers.
BenchTrust Index weighting: Company stability 25 points · Customer reviews 30 points · Compliance & security 25 points · Transparency 20 points. Without reviews a neutral average is used; a few reviews move it only slightly
Review data basis: G2 (1069)
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Headquarters
Southwest Morrison Street 121, 97204 Portland, United States
Employees
210
Founded
2008
Act-On is a marketing automation solution with a strong B2B focus, offering features for email marketing, lead scoring, lead nurturing, social media publishing, landing pages, and forms. The platform integrates with popular CRM systems and supports marketing teams in automating the lead lifecycle from the first visit to opportunity status. With pre-built nurturing programs, event and webinar integrations, and website tracking, Act-On enables the capture and qualification of leads along the customer journey. Visual workflows allow users to build context-dependent automations that react to behavior, segment membership, and sales input. Detailed analytics help B2B companies measure and continuously optimize campaign performance, conversion rates, and pipeline contributions to support sustainable growth and efficient demand generation processes.
No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.
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Answers are based on the website and documents of Act-On Software.
Feature set & marketing automation (email campaigns, workflows, lead nurturing)
User-friendliness & interface
Customer service & support
Integrations & connection to CRM/other tools
Customers rate Act-On predominantly positively overall, highlighting in particular the extensive marketing automation features, the relatively simple operation, and the good integration options with CRM systems. Criticism is mainly directed at the high price level, sometimes at the quality or speed of support, as well as limitations or complexity in reporting and advanced features. Act-On is particularly suitable for medium-sized and larger B2B companies or marketing teams looking for a powerful, integrated marketing automation platform with a strong email and lead nurturing focus and willing to budget more for the range of features.
AI-generated summary
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Act-On Software is expanding its portfolio in the area of marketing automation to provide mid-sized B2B companies with advanced tools. The focus is increasingly on the integration of artificial intelligence for automated content creation and the optimization of multi-channel campaigns. Through strategic partnerships and deeper CRM integrations, the efficiency of marketing and sales teams is increased globally.
Source: Publicly available product updates or press releases from Act-On Software.