Act-On
More customer value in every phase: AI-powered marketing automation for the entire lifecycle
Act-On is a marketing automation platform that often appears in comparisons as an option for mid-sized and growing B2B teams.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.
Headquarters
Southwest Morrison Street 121, 97204 Portland, United States
Employees
210
Founded
2008
Overview
Act-On is a marketing automation platform that often appears in comparisons as an option for mid-sized and growing B2B teams. Core features include lead nurturing, email automation, segmentation, and campaign-based communication across multiple touchpoints. The platform is frequently described as a practical alternative to larger enterprise suites.
Core features
Integrations
Compliance & security
No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.
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Ease of Use / Usability
Feature Set (Automation, Email Marketing, Lead Management)
Customer Service / Support
Integration with other systems (CRM, tools)
Summary of customer feedback
Act-On is perceived by most customers as a feature-rich, relatively easy-to-use marketing automation platform with good support. The broad range of features (email campaigns, lead scoring, automations) and integrations into existing systems are highlighted particularly positively, while criticisms mainly concern pricing, which is sometimes perceived as higher, and occasional performance or usability details. The solution is primarily suitable for B2B companies and marketing teams in the mid-market and enterprise segments looking for a powerful, integrated marketing automation tool with good support and able to budget a medium to higher amount for it.
AI-generated summary
🚀 Product updates & press releases
Act-On Software has specifically optimized its marketing automation platform for mid-sized B2B companies through strategic product updates and functional enhancements. The innovations focus on advanced AI-powered features for automated content creation and audience segmentation, as well as deeper CRM integrations. By strengthening local compliance standards and European hosting options, the company is also expanding its international market presence. These developments enable marketing teams to scale campaigns more efficiently and deliver personalized customer experiences in compliance with data protection regulations.
- •Introduction of AI-powered features for automated creation of email content and precise segmentation of target groups.
- •Expanded and deepened CRM integrations for seamless data exchange between marketing and sales teams.
- •Expansion of market presence in Europe by providing GDPR-compliant cloud hosting options.
- •Optimization of reporting dashboards for more transparent success measurement and data-driven budget allocation.
Source: Publicly available product updates or press releases from Act-On.
📰 Social media feedback about the product
No social media mentions from Reddit or X/Twitter were provided for the analysis of Act-On. Since there is no database available, no specific topics, praise, or criticism can be identified. To avoid any speculation, feedback and sentiment trends are classified as neutral.
- •No social media mentions were submitted for analysis.
- •An evaluation of features, problems, or target groups is not possible due to the lack of data.
Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.
See Act-On in action
Demo: Unlock Revenue Growth with Act-On AI