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More customer value in every phase: AI-powered marketing automation for the entire lifecycle
Act-On is a marketing automation platform that often appears in comparisons as an option for mid-sized and growing B2B teams.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency. Comparable with other software providers.
BenchTrust Index weighting: Company stability 25 points · Customer reviews 30 points · Compliance & security 25 points · Transparency 20 points. Without reviews a neutral average is used; a few reviews move it only slightly
Review data basis: G2 (1069)
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Headquarters
Southwest Morrison Street 121, 97204 Portland, United States
Employees
210
Founded
2008
Act-On is a marketing automation platform that often appears in comparisons as an option for mid-sized and growing B2B teams. Core features include lead nurturing, email automation, segmentation, and campaign-based communication across multiple touchpoints. The platform is frequently described as a practical alternative to larger enterprise suites.
No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.
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Answers are based on the website and documents of Act-On.
User-friendliness / ease of use
Feature set (automation, email marketing, lead management)
Customer service / support
Integration with other systems (CRM, tools)
Act-On is perceived by most customers as a feature-rich, relatively easy-to-use marketing automation platform with good support. The broad range of functions (email campaigns, lead scoring, automations) and integrations into existing systems are highlighted particularly positively, while criticisms mainly concern pricing, which is sometimes perceived as higher, and occasional performance or usability details. The solution is primarily suitable for B2B companies and marketing teams in the mid-market and enterprise segments looking for a powerful, integrated marketing automation tool with good support and able to budget a medium to higher amount for it.
AI-generated summary
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Act-On Software has specifically optimized its marketing automation platform for mid-sized B2B companies through strategic product updates and functional enhancements. The innovations focus on advanced AI-powered features for automated content creation and audience segmentation, as well as deeper CRM integrations. By strengthening local compliance standards and European hosting options, the company is also further expanding its international market presence. These developments enable marketing teams to scale campaigns more efficiently and deliver personalized customer experiences in compliance with data protection regulations.
Source: Publicly available product updates or press releases from Act-On.
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