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wlw (formerly "Wer liefert was") is the leading B2B platform in the DACH region and is operated by Visable GmbH.
Independent B2B performance index (0–100 points) for service providers. It is calculated mathematically and without subjective influence from four verified pillars: stability and experience, aggregated feedback from publicly available online sources, documented quality and industry certifications, and transparency about services and terms. Comparable with other service providers.
BenchTrust Index weighting: Stability & experience 20 points · Customer reviews 30 points · Quality & certification 25 points · Transparency about services & terms 25 points. Without reviews a neutral average is used; a few reviews move it only slightly
Review data basis: Trustpilot (282)
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Headquarters
Hamburg, Germany
Employees
400-500
Founded
1932
wlw (formerly "Wer liefert was") is the leading B2B platform in the DACH region and is operated by Visable GmbH. The platform serves as a digital marketplace where commercial buyers can search for and compare reliable suppliers, products, and services. For providers, wlw offers an excellent opportunity to increase digital visibility and generate qualified B2B inquiries. Through detailed company profiles, product showcases, and targeted marketing services, wlw helps small and medium-sized enterprises (SMEs) win new business customers in the DACH region. With a decades-long history dating back to 1932, wlw has evolved from a printed directory into a state-of-the-art digital B2B network that processes millions of search queries every month.
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Answers are based on the website and documents of wlw (Wer liefert was) - Visable GmbH.
Lead Quality & Inquiries via the platform
Price-Performance Ratio
Customer Service & Sales Communication
Visibility & Reach (online presence)
Customer opinions on wlw (Wer liefert was) / Visable are highly polarized: many companies report noticeable additional visibility and a steady stream of new inquiries, while others criticize lead quality, the price-performance ratio, and sales or support interactions. Key strengths highlighted include its reach in the B2B sector and access to decision-makers ready to buy. Conversely, the main weaknesses cited are high costs relative to few or irrelevant inquiries, aggressive or non-transparent sales and contract practices, and lack of clarity regarding contract terms. wlw/Visable is particularly suitable for B2B companies with clearly definable products or services that are willing to invest a larger marketing budget and have internal capacity for consistent lead handling; it appears less suitable for very small firms with limited budgets expecting only a few highly qualified inquiries.
AI-generated summary
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Visable GmbH has further optimized its leading B2B platform "wlw" (Wer liefert was) through targeted technological updates and strategic measures to increase efficiency for buyers and suppliers in Europe. The innovations focus on integrating advanced search technologies and improving usability for small and medium-sized enterprises. Through these optimizations, Visable strengthens its market position in the DACH region and actively drives the internationalization of B2B procurement.
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