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OMD: Where empathy and data merge into measurable marketing success.
OMD Germany GmbH is a leading German media agency with over 1,100 employees.
Independent B2B performance index (0–100 points) for service providers. It is calculated mathematically and without subjective influence from four verified pillars: stability and experience, aggregated feedback from publicly available online sources, documented quality and industry certifications, and transparency about services and terms. Comparable with other service providers.
BenchTrust Index weighting: Stability & experience 20 points · Customer reviews 30 points · Quality & certification 25 points · Transparency about services & terms 25 points. Without reviews a neutral average is used; a few reviews move it only slightly
Review data basis: The evaluated platforms contain no reviews for this provider.
Headquarters
Grünstraße 15, 40212 Düsseldorf, Germany
Employees
1,100+ employees
Founded
1996
OMD Germany GmbH is one of the leading media and communication agencies in Germany and part of the global network of the Omnicom Media Group. Founded in 1996, the company employs over 1,100 people at locations in Düsseldorf, Hamburg, Munich, and Berlin. Under the guiding principle "We Create What's Next," OMD supports national and international brands and companies in the design, orchestration, and optimization of effective marketing and communication strategies. The range of services includes holistic strategic and tactical media planning and media buying across all traditional channels such as TV, print, radio, cinema, and out-of-home advertising. A special focus is placed on linking traditional measures with modern digital media formats, including programmatic advertising, social media services, mobile marketing, as well as branded content and media collaborations such as sponsoring and product placements. In-depth market and target group analyses form the foundation for data-driven campaigns that combine creativity with precise performance. OMD Germany attaches great importance to compliance and transparency, aligns itself with standards of the BVDW (German Association for the Digital Economy), meets strict data protection requirements in accordance with GDPR, and is certified in the area of energy management according to DIN EN ISO 50001. This provides advertising companies with a reliable and future-oriented platform for measurable brand success.
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OMD Germany is continuously expanding its data-driven service portfolio in the German market through targeted platform updates and strategic collaborations. The current measures focus on technological enhancements to the Omni marketing platform, which enable B2B and B2C clients to conduct more precise target group analyses and AI-powered campaign forecasts. By expanding partnerships in the areas of retail media and advanced TV, the company is also strengthening its reach in fast-growing digital channels. These initiatives underscore the agency's commitment to making omnichannel strategies more efficient, GDPR-compliant, and measurable.
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