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Win more event inquiries and plan faster – your all-in-one software for venues and hospitality.
MICE Operations offers a cloud-based all-in-one platform for event sales and planning.
Independent B2B performance index (0–100 points) for service providers. It is calculated mathematically and without subjective influence from four verified pillars: stability and experience, aggregated feedback from publicly available online sources, documented quality and industry certifications, and transparency about services and terms. Comparable with other service providers.
BenchTrust Index weighting: Stability & experience 20 points · Customer reviews 30 points · Quality & certification 25 points · Transparency about services & terms 25 points. Without reviews a neutral average is used; a few reviews move it only slightly
Review data basis: G2 (28)
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
Headquarters
Saksen Weimarplein 6, 4818 LD Breda, Netherlands
Employees
23
Founded
2014
Management
Dennis Kort
MICE Operations is a Dutch software company founded in 2014 and headquartered in Breda. With a dedicated team of around 23 employees, the company offers an innovative, cloud-based all-in-one platform for event sales and event management. The solution is specifically designed for event venues, hotels, conference centers, and the entire hospitality industry to efficiently overcome administrative challenges and digitize the entire commercial process from the initial inquiry to the final booking. The platform centralizes schedules, planning, and sales tools in a single place, replacing cluttered individual solutions and manual spreadsheets. Core features include an integrated CRM, interactive proposal creation, internal and external messaging, and sales process automation. By optimizing these workflows, venues can respond to customer inquiries significantly faster and sustainably increase their conversion rates. MICE Operations supports English and Dutch as standard and integrates seamlessly with existing hospitality systems such as PMS or POS systems to ensure a smooth flow of data.
No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.
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Answers are based on the website and documents of MICE Operations.
User-friendliness & clarity of the interface
Event and proposal management (RFPs, proposals, invoices)
Automation & workflows (time savings, error reduction)
Communication & collaboration with guests/customers
Customer reviews for MICE Operations paint a very positive picture overall: users particularly highlight the user-friendly interface, the seamless mapping of the entire event sales process (from inquiry to proposal to invoice), and the high level of automation. Main strengths are time savings, the reduction of manual errors, efficient communication with customers, as well as integrated CRM and task functions; minor feature depth or customization requests are occasionally mentioned as weaknesses, but are rarely considered serious. MICE Operations is particularly suitable for event venues, hotels, restaurants, and event spaces that want to map their MICE and event business in a structured, scalable, and digital way, and value a clear sales process with high transparency.
AI-generated summary
BenchTrust takes the average rating and review count from the review platforms listed. BenchTrust does not itself verify whether individual reviews come from actual customers; according to the platforms, they apply their own verification procedures.
MICE Operations has announced strategic product updates and partnerships aimed at optimizing automation in event management for the hospitality industry and event venues. Through expanded PMS integrations and new features for automated proposal creation, the company is strengthening its market position, particularly in the DACH region. The new features are specifically targeted at B2B event planners and hotel operators looking to digitize their administrative processes.
Latest updates
See MICE Operations in action
MICE Operations product video with Esmee and Marleen