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Natural variety for every generation – Good food that connects
The Hero Group is a leading global Swiss food company founded in 1886.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.
Headquarters
Karl Roth-Strasse 8, 5600 Lenzburg, Switzerland
Employees
4000
Founded
1886
Management
Christian Schierbaum
The Hero Group is a traditional, globally active, and family-owned food company headquartered in Lenzburg, Switzerland. Founded in 1886, the company specializes in the manufacture and sale of high-quality, branded food products. With around 4,000 employees worldwide and sales of over CHF 1.25 billion (2024), Hero is active on five continents. The product portfolio focuses on two main categories: baby and toddler nutrition, and healthy foods for adults. The group's best-known brands include Hero, Corny, Beech-Nut, Schwartau, Semper, Freche Freunde, and Organix. The offering includes baby food and milk, healthy snacks, natural fruit spreads, and gluten-free products. As a 'big, small company,' the Hero Group combines the global reach of a large corporation with the values and flexibility of a family business. Its declared goal is to provide consumers worldwide with easy access to healthy, natural, and tasty food, while maintaining a strong focus on sustainability, environmental protection, and the growth of its employees.
No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.
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User-friendliness & Clarity
Trade-specific features (planning board, construction diary, GAEB, IDS-Connect)
Mobile working (cloud, app, mobile time tracking)
Integration with wholesalers & interfaces
In the available reviews, HERO is rated predominantly positively: customers particularly highlight its good usability, clear structure, and strong alignment with typical trade processes. The greatest strengths are the trade-specific features (planning board, construction diary, GAEB, IDS-Connect), mobile time tracking, as well as cloud and app capabilities, which allow businesses to document measurements, times, and project progress directly on the construction site; the comparatively higher price and the effort of initial setup are occasionally mentioned as weaknesses, but these are usually outweighed by the functional scope and time savings. HERO is particularly suitable for small to medium-sized trade businesses with multiple employees, project-oriented workflows, and a need for professional planning, documentation, and wholesaler integration, who are looking for a centralized, mobile industry solution instead of Excel or general CRMs.
AI-generated summary
The Hero Group is driving its international growth strategy forward through targeted portfolio optimizations and strategic partnerships in the healthy snacks and baby food sectors. The company is increasingly focusing on expansion in core European markets as well as expanding its plant-based and gluten-free range for health-conscious target groups. By modernizing production facilities and collaborating with regional retailers, Hero is strengthening its supply chains and consolidating its market position in the B2B and B2C segments.
Latest updates
Since no social media mentions or data were provided for Hero Group for this analysis, no content-based sentiment trend can be reconstructed. There is no concrete information on topics, praise, criticism, or open questions. The database is therefore non-existent, which is why no speculative statements are made.
Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.