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More than just questions: Interactive feedback that your customers understand, flowing directly into your CRM.
Typeform is a leading SaaS platform for interactive, conversational forms, surveys, and quizzes.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.
Headquarters
Carrer de Bac de Roda 163, 08018 Barcelona, Spain
Employees
900
Founded
2012
Management
Jay Choi
Typeform is a leading Software-as-a-Service (SaaS) platform for creating interactive and conversational online forms, surveys, and quizzes. Founded in Barcelona in 2012, the company now employs around 900 people and helps over 150,000 businesses worldwide collect valuable zero-party data in a user-friendly way. The core of the platform lies in its innovative design approach: questions are presented sequentially—one at a time—which significantly increases completion rates and user experience compared to traditional forms. Typeform offers an intuitive, interactive form builder that can be flexibly adapted to a brand's corporate design. In addition to pure data collection, the platform features integrated CRM functionalities, automation tools, and modern AI agents that further personalize interaction. Through seamless integrations with essential business tools such as Slack, Zapier, HubSpot, and Salesforce, collected data can be fed directly into existing workflows. Security and compliance are a key focus at Typeform. The platform meets strict international standards and is certified under ISO/IEC 27001, ISO/IEC 27018, ISO/IEC 42001 (for AI systems), and SOC 2 Type II, among others. It is also fully GDPR and HIPAA compliant, making it a secure solution for global enterprises.
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User-friendliness & design of forms
Customizability & logic (question logic, branding)
Integration into other tools (CRM, marketing)
Price level / pricing model
Customers rate Typeform predominantly positively, highlighting above all the user-friendly, visually appealing design and high customizability of the forms. The main strengths are considered to be the modern design, interactive user guidance, good integration options, and solid range of features for data collection and analysis; the relatively high price level and premium-oriented pricing model are frequently mentioned as a key weakness. Typeform is particularly suitable for companies and teams that value professional-looking, highly customizable, and interactive forms and are willing to invest more for these UX and branding advantages—such as in marketing, customer experience, and for brands with high design standards.
AI-generated summary
Typeform has strategically expanded its product range through the integration of artificial intelligence and advanced B2B features. The focus is on automating data collection and personalizing customer interactions along the entire customer journey. Through optimized integrations into leading CRM systems, the company is sustainably strengthening its market position in the enterprise segment. These updates are aimed at global marketing and sales teams looking to increase their conversion rates in a privacy-compliant manner.
Source: Publicly available product updates or press releases from Typeform.
Since no social media mentions or concrete data were provided for Typeform for the analysis, a content evaluation of sentiment and topics is not possible. No text data is available from which praise, criticism, or open questions can be derived. The analysis therefore remains without a content evaluation due to the lack of a database.
Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.