Trustpilot
More trust, more customers: Show how good you really are.
Trustpilot is a leading global open review platform founded in Denmark in 2007.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.
Headquarters
Pilestraede 58, 1112 Kobenhavn, Denmark
Employees
990
Founded
2007
Management
Adrian Blair
Overview
Trustpilot is a leading global open review platform founded in Denmark in 2007. Headquartered in Copenhagen with around 990 employees, the publicly traded company enables consumers to share honest feedback about products and services, while businesses gain valuable insights to improve their service. The platform offers comprehensive tools for businesses to actively invite customers to leave reviews, publicly respond to feedback, and analyze results via detailed analytics dashboards. A key feature is the integration of TrustBoxes – widgets that allow reviews to be displayed directly on a company's own website. In addition, Trustpilot features automated fraud detection systems to ensure the integrity and authenticity of reviews. Through seamless integrations with popular e-commerce, CRM, and marketing systems, review management can be efficiently incorporated into existing workflows. Trustpilot promotes transparency and trust in digital commerce and helps businesses worldwide build their online reputation sustainably.
Core features
Compliance & security
No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.
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Trustworthiness of reviews
Verification and removal of reviews (moderation)
User-friendliness for reviewers
Support / customer service for businesses
Summary of customer feedback
Customer opinions on Trustpilot are mixed: consumers appreciate the easy way to review companies worldwide, and many businesses view the reach and visibility positively, but criticize moderation, fairness, and pricing. Strengths lie in the user-friendliness for end customers and the marketing and trust effect for businesses, while weaknesses are primarily seen in the perception of bias in review monitoring, the response quality of support, and the costs perceived as high. Trustpilot is particularly suitable for consumer-oriented businesses that actively collect and manage reviews, can handle public feedback, and want to leverage the marketing and trust benefits of a major review platform.
AI-generated summary
🚀 Product updates & press releases
Trustpilot is expanding its B2B portfolio through innovative product updates and strategic partnerships to strengthen trust between businesses and consumers worldwide. The focus is on new AI-powered analysis tools for deeper evaluation of customer feedback as well as seamless integrations for leading e-commerce platforms. In addition, the company is increasingly focusing on compliance measures and the fight against fake reviews to secure platform integrity in key markets such as Europe and North America. These innovations are aimed at both small and medium-sized enterprises and global corporations looking to optimize their online reputation.
- •Product Innovations: Introduction of advanced, AI-powered analysis tools for automated detection of customer trends and sentiment.
- •Strategic Partnerships: Expanded interfaces to leading e-commerce and CRM systems for simplified management of customer reviews.
- •Compliance and Integrity: Increased investment in fraud detection technologies to proactively combat fake reviews and strengthen platform trust.
- •Target Groups and Regions: Tailored solutions for SMEs and enterprise customers to optimize digital presence in Europe and North America.
Source: Publicly available product updates or press releases from Trustpilot.
📰 Social media feedback about the product
Since no social media mentions or specific datasets on Trustpilot were provided for this analysis, no content evaluation can be performed. No statements regarding praise, criticism, or open questions can be made without a corresponding database. Therefore, sentiment and trends cannot be objectively evaluated.
- •No data or social media mentions were provided for analysis.
- •A valid assessment of specific topics, user experiences, or criticisms is not possible without a database.
Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.
See Trustpilot in action
209. Bull, Bear & Beyond – Trustpilot: executive interview