RollWorks
Find precisely, advertise effectively: Focus on your ideal B2B customers with smart ABM
RollWorks is an AI-powered Account-Based Marketing (ABM) and B2B advertising platform for medium and large enterprises.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.
Headquarters
California Street 201, 94111 San Francisco, United States
Employees
21
Founded
2018
Overview
RollWorks is a leading Account-Based Marketing (ABM) and B2B advertising platform, established as a division of NextRoll, Inc. in 2018. Headquartered in San Francisco, California, the company helps B2B marketing and sales teams precisely identify high-value target accounts, engage them selectively, and measurably increase the success of their campaigns. The platform is based on an extensive, proprietary dataset containing over 4.2 billion digital profiles and 92 million contacts. By utilizing advanced artificial intelligence, RollWorks enables real-time identification of website visitors (Site Traffic Revealer) as well as the capture of intent signals. This allows companies to optimally align marketing and sales activities, expand the pipeline, and shorten sales cycles. In addition to target account identification, core features include multi-touch advertising campaigns and detailed revenue impact reporting. RollWorks primarily targets medium to large enterprises in the technology, SaaS, and financial services sectors, serving over 110,000 brands worldwide.
Core features
Compliance & security
No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.
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Account-based advertising & targeting
Integration with CRM/marketing automation (especially HubSpot & Salesforce)
Ease of use & setup
Reporting & Analytics
Summary of customer feedback
RollWorks receives very good reviews overall with high customer satisfaction; its strong account-based advertising functionality, precise target group addressing, and seamless integration with CRM and marketing automation systems are particularly praised. Customers cite effective ABM targeting, easy campaign creation, and helpful support as main strengths, while limitations in reporting/dashboard flexibility and channel variety, as well as perceived cost or contract rigidity, appear as weaknesses. RollWorks is particularly suitable for B2B companies in the SMB to mid-market segment with a clear ABM strategy that use HubSpot or Salesforce and want to scale an advertising-centric ABM approach.
AI-generated summary
🚀 Product updates & press releases
RollWorks has announced strategic product updates and partnerships to help B2B marketing teams target audiences more precisely. Through improved integrations with leading CRM platforms, companies can manage their Account-Based Marketing (ABM) campaigns even more efficiently. The new features aim to break down data silos, optimize campaign measurement in real time, and accelerate B2B sales processes. These developments underscore RollWorks' commitment to simplifying data-driven marketing decisions globally.
- •Deeper CRM integrations for seamless data synchronization and optimized target account management.
- •Introduction of new journey stage filters to precisely target prospective buyers throughout the entire sales funnel.
- •Expansion of the partner ecosystem to better connect marketing and sales activities.
- •Optimized reporting dashboards for improved real-time measurement of ABM campaign ROI.
Source: Publicly available product updates or press releases from RollWorks.
📰 Social media feedback about the product
No social media mentions or data for RollWorks were provided for analysis. Without concrete data from Reddit or X/Twitter posts, it is not possible to identify specific topics, praise, criticisms, or open questions. Accordingly, no qualitative feedback can be evaluated, which is why the sentiment trend is classified as neutral.
- •No database: Since no mentions were provided, no analysis of user experiences can be conducted.
- •Missing feature evaluation: Specific features, issues, or comparisons with competitors cannot be determined due to a lack of data.
- •No target group insight: Information on industries, regions, or specific use cases of RollWorks is not available without data.
Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.
See RollWorks in action
RollWorks 2020 LinkedIn ABM Winning Play