Reputation
More genuine reviews, maximum reach—ignite the Review Booster for your success.
Reputation is a B2B SaaS company founded in 2006, headquartered in San Ramon, California, and currently employing around 700 people.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.
Headquarters
6111 Bollinger Canyon Rd, 94583-5100 San Ramon, United States
Employees
700
Founded
2006
Management
Joe Burton
Overview
Reputation is a B2B SaaS company founded in 2006, headquartered in San Ramon, California, and currently employing around 700 people. As a leading AI-powered reputation management platform, the company helps multi-location businesses manage their online presence and customer perception. The platform acts as a centralized tool to capture, analyze, and translate customer feedback from reviews, surveys, and social media into actionable insights in real time. Core features include the 'Review Booster', which helps businesses actively generate customer reviews and maximize their visibility in search engines and AI-powered answer engines. By aggregating public and private feedback data, Reputation delivers predictive insights that enable companies to optimize customer experience and make informed operational decisions. Led by CEO Joe Burton, the privately held company has grown into a global player in customer experience management. The software integrates seamlessly with existing enterprise systems, allowing global brands to ensure consistently high service quality and customer satisfaction across every single location.
Core features
Compliance & security
No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.
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Platform user-friendliness
Feature set (monitoring, collecting & analyzing reviews)
Customer service & support team
Reporting & analytics (dashboards, insights)
Summary of customer feedback
Customer reviews for Reputation are highly positive overall: users particularly highlight the platform's ease of use, its broad range of monitoring and review management features, and its reliable support. Key strengths include clear dashboards, deep analytics, and the ability to efficiently collect and manage reviews across many channels; weaknesses occasionally mentioned include complex setups, integration effort, and pricing that sits in the mid-to-high segment. Reputation is especially suited for medium to large multi-location businesses or those with high review and feedback volumes looking to systematically improve their online reputation and make data-driven decisions.
AI-generated summary
🚀 Product updates & press releases
Reputation has announced significant product updates and strategic partnerships to optimize customer feedback and digital presence management for B2B companies. The focus is on integrating advanced AI-powered analytics tools for real-time evaluation of customer reviews and expanding into new European markets. By collaborating with leading communication platforms and adhering to strict compliance guidelines, the company is strengthening its market position in key sectors such as automotive and healthcare.
- •Introduction of new AI-powered analysis features for automated and more precise detection of customer sentiment across various channels.
- •Strategic partnership with global messaging services for direct and GDPR-compliant customer communication.
- •Geographical expansion in the DACH region with tailored solutions for the healthcare and automotive sectors.
- •Expansion of platform APIs for seamless integration into existing CRM and support systems.
Source: Publicly available product updates or press releases from Reputation.
📰 Social media feedback about the product
No specific social media mentions or data were provided for analysis. Since no content is available, a detailed evaluation of topics, praise, or criticism cannot be performed. An objective analysis of the sentiment profile is not possible without a data basis.
- •No data basis: No mentions from Reddit or X/Twitter were submitted for evaluation.
- •No trend analysis possible: Specific topics, praise, criticisms, or competitor comparisons cannot be identified due to lack of data.
Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.
See Reputation in action
Reputation.com: Online reputation management