N.Rich

Name: N.Rich
Brand: N.Rich

Precise B2B targeting instead of waste: Win your ideal customers with the all-in-one ABM platform from N.Rich

N.Rich is a leading European Account-Based Marketing (ABM) platform from Helsinki.

BenchTrust Score:45/100

Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.

Overview

N.Rich is a leading European Account-Based Marketing (ABM) and Go-to-Market (GTM) platform founded in 2015 and headquartered in Helsinki, Finland. The company helps B2B organizations with complex, high-value sales cycles precisely identify, target, and convert strategic target accounts. With around 110 employees, N.Rich serves over 250 go-to-market teams globally across numerous countries. The SaaS platform combines a proprietary Demand-Side Platform (DSP) for programmatic B2B advertising with advanced intent data via the integrated IntentHub solution. Core features include an ICP builder, predictive analytics, sales intelligence capabilities, and detailed account-level attribution tracking. Through seamless integration with popular CRM systems, N.Rich enables marketing and sales teams to collaborate based on data across the entire buyer journey. As the only European provider in the Gartner Magic Quadrant for ABM platforms, N.Rich positions itself as a GDPR-compliant alternative for upper mid-market and enterprise clients.

Core features

Account-based go-to-market software platform for B2B companiesCore

ABM platform to plan, launch and analyze account-based campaigns

Advertising capabilities for B2B companies

Sales intelligence capabilities

Automation capabilities for B2B go-to-market

Intent data platform (IntentHub) for sales, marketing and customer-success functions

Compliance & security

No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.

Ask the AI assistant on this page for current compliance and security details. It researches live information from publicly available sources.

Contact the provider

www.n.rich

Supported languages

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📰 News & community feedback

🚀 Product updates & press releases

N.Rich, a leading platform for Account-Based Marketing (ABM), has introduced key product updates and strategic expansions to enable even more precise audience targeting for B2B companies. By deepening CRM integrations and optimizing intent data analytics, the company is strengthening its market position in Europe and North America. These innovations help marketing and sales teams identify untapped revenue potential faster and activate it in a GDPR-compliant manner.

•Advanced intent data features for precise, real-time identification of in-market B2B target audiences.
•Deeper integrations with CRM systems such as Salesforce and HubSpot for seamless data exchange.
•Focus on strict data privacy compliance (GDPR) when executing global ABM campaigns.
•Optimized user interface for more efficient management and detailed reporting of advertisements.

Source: Publicly available product updates or press releases from N.Rich.

📰 Social media feedback about the product

Since no social media mentions or concrete data for N.Rich were provided for the analysis, a valid sentiment profile cannot be determined. Consequently, no statements can be made regarding specific topics, praise, criticism, or open user questions. To avoid speculation, the sentiment is classified as neutral.

•No database available: Since no mentions were transmitted, a content-based evaluation is not possible.
•No speculation: No fictional features, target groups, or competitor comparisons are invented without existing data.
•Neutral status: Without text material, the analysis remains neutral and purely procedural.

Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.

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