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Global ABM Power: Activate, measure, and maximize your B2B ROI with pinpoint multi-channel campaigns from Madison Logic.
Madison Logic is a leading B2B marketing technology provider that enables global multi-channel ABM campaigns with its ML Platform.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.
Headquarters
Park Avenue South 257, 10010 New York, United States
Employees
300
Founded
2005
Madison Logic is a global leader in B2B marketing technology and Account-Based Marketing (ABM). Founded in 2005 and headquartered in New York, the company employs around 300 people and maintains international offices in London and Singapore. The provider's core solution is the ML Platform (ActivateABM™), a global multi-channel ABM media activation and measurement platform. The platform combines proprietary intent data and AI-powered analytics to precisely identify in-market accounts. Madison Logic enables enterprise marketers to execute coordinated campaigns across various channels such as display advertising, content syndication, and email marketing. This maximizes engagement with influential members of the buying committee throughout the entire customer journey. A key advantage of the solution lies in its comprehensive measurement and attribution tools, which allow companies to transparently track the performance of their ABM programs and their direct impact on ROI. Madison Logic supports renowned global corporations such as Amazon, Google, Adobe, and Microsoft in shortening their sales cycles and sustainably accelerating pipeline growth.
No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.
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ABM and multi-channel capabilities (Content Syndication, Display, CTV, Audio, LinkedIn)
Data & intent quality (ML Data Cloud, Bombora intent, buying group intelligence)
Overall satisfaction / performance (results, pipeline acceleration)
Price level / cost structure
Customer reviews predominantly depict Madison Logic as a powerful, full-featured ABM and multi-channel activation platform with high satisfaction (G2 ~4.3/5 with 250+ reviews, Gartner ~4.4/5). Main strengths are the broad activation options via content syndication, display, CTV, audio, and LinkedIn, combined with a high-quality intent and account database that demonstrably accelerates pipeline and opportunity creation. The high, rather enterprise-oriented pricing model is seen as a primary weakness, which can be a hurdle for smaller budgets. Madison Logic is particularly suitable for larger B2B companies and ABM/demand gen teams that orchestrate campaigns internationally, data-driven, and cross-channel, and value advanced intent data and attribution.
AI-generated summary
Madison Logic, a leading provider in Account-Based Marketing (ABM), has further developed its global platform to provide B2B companies with even more precise identification and activation tools. Through improved system integrations, marketing and sales teams can target audiences more effectively via display advertising and content syndication. In addition, the company is strengthening its global presence and continuously optimizing data compliance to support international campaigns in a legally secure manner.
Source: Publicly available product updates or press releases from Madison Logic.
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