Dun & Bradstreet Rev.Up ABM

Name: Dun & Bradstreet Rev.Up ABM
Brand: Dun & Bradstreet Rev.Up ABM
Rating: 3.2 (1694 reviews)

Unite data, target audiences, activate channels – your B2B success delivered to the point.

Dun & Bradstreet Rev.Up ABM (also known as D&B Rev.Up ABX) is an innovative, open RevTech platform designed specifically for B2B marketers.

BenchTrust Score:64/100

Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.

Overview

Dun & Bradstreet Rev.Up ABM (also known as D&B Rev.Up ABX) is an innovative, open RevTech platform designed specifically for B2B marketers. The solution combines first- and third-party data with advanced activation and measurement tools to enable personalized Account-Based Experiences (ABX) across multiple channels. Built on the world-leading database of Dun & Bradstreet, a long-established company founded in 1841 with headquarters in Jacksonville, Florida, and over 6,300 employees, the platform provides sales and marketing teams with a unified view of customers and target accounts. Users can precisely identify, segment, and target audiences via advertising, email, and other channels. Core features include consolidating data sources for a deeper account understanding, building specific audiences for account-based marketing, and measuring impact on the buyer journey and marketing ROI. The platform bridges the gap between data analysis and marketing activation to sustainably increase the efficiency of B2B campaigns.

Core features

Bring together first- and third-party data for better understanding of accountsCore

Target and build audiences for account-based marketing

Activate audiences across multiple channels

Engage accounts with personalized experiences

Measure impact on buying journeys and marketing ROI

Compliance & security

No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.

Ask the AI assistant on this page for current compliance and security details. It researches live information from publicly available sources.

Contact the provider

www.dnb.com

Supported languages

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💬 Customer feedback summary

80% mention this

Data Quality & Data Enrichment

75% mention this

Account Targeting & Segmentation (ABM Capabilities)

65% mention this

Integration into Existing MarTech/CRM Stacks

55% mention this

User-Friendliness & Interface

Summary of customer feedback

When reviewing Dun & Bradstreet Rev.Up ABM (ABX), customers primarily highlight high data quality, strong account targeting capabilities, and the ability to enrich existing customer data as key strengths; these aspects are rated overwhelmingly positively and are seen as a significant value-add for B2B marketing and sales teams. More critical feedback occasionally targets user-friendliness, setup complexity, and seamless integration into existing systems, with opinions here ranging from highly satisfied to distinctly reserved. Overall, Rev.Up is particularly suited for larger B2B companies with data-driven ABM strategies looking for a powerful yet complex data and targeting backbone, and who are willing to invest in implementation and ongoing optimization.

AI-generated summary

📰 News & community feedback

🚀 Product updates & press releases

Dun & Bradstreet has continuously expanded its Rev.Up ABM platform to enable B2B marketing and sales teams to target audiences with even greater precision. The all-in-one platform combines premium D&B data with advanced activation tools for targeted account-based marketing campaigns. Through improved integrations with leading CRM and marketing automation systems, companies can manage global campaigns more efficiently. The latest updates particularly strengthen the identification of buying intent (intent data) and optimize cross-platform collaboration.

•Advanced Data Integration: Seamless connection of D&B company data with first-party data for precise account identification.
•Optimized Partnerships: Deep integrations into leading CRM and marketing ecosystems such as Salesforce, Adobe, and Marketo.
•Intent Data Analytics: Improved identification of active buying signals for targeted prioritization of focus accounts.
•Global Reach: Expanded support for international campaigns while maintaining regional compliance requirements.
•Omnichannel Activation: Direct execution of marketing campaigns across ad networks and social media platforms from a single central interface.

Source: Publicly available product updates or press releases from Dun & Bradstreet Rev.Up ABM.

📰 Social media feedback about the product

No social media mentions or specific data on Dun & Bradstreet Rev.Up ABM were provided for analysis. Without this database, a content-based evaluation of topics, praise, criticism, or open questions is not possible. Therefore, an objective assessment of user perception cannot be made.

•Missing Database: No Reddit or X/Twitter mentions were provided.
•No Content Analysis Possible: Specific features, use cases, or issues cannot be evaluated.
•Classified as Neutral: Due to the lack of available information, the sentiment is defined as neutral.

Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.

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