Dun & Bradstreet (D&B) Rev.Up ABM

Name: Dun & Bradstreet (D&B) Rev.Up ABM
Brand: Dun & Bradstreet (D&B) Rev.Up ABM

One account, one truth, maximum revenue: Rev.Up ABM connects your data and teams for targeted B2B growth.

D&B Rev.Up ABM is an open ABX platform from Dun & Bradstreet that unites first- and third-party data.

BenchTrust Score:15/100

Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.

Overview

D&B Rev.Up ABM (also known as Rev.Up ABX) is a highly advanced B2B marketing and sales platform from Dun & Bradstreet. As an open revenue technology and account-based marketing (ABM) solution, it brings together marketing and sales teams, data, and technologies to create personalized buyer experiences for strategic target accounts. The platform is based on the renowned Dun & Bradstreet Data Cloud and an integrated Customer Data Platform (CDP). This enables a seamless connection of first-party and third-party data. With D&B Rev.Up ABM, companies can precisely identify target accounts, locate decision-makers, model target audiences, and engage them across various channels such as digital advertising, email, web personalization, and targeted sales plays. By consistently merging all data points, the platform provides a holistic view of the entire customer lifecycle – from the initial touchpoint to the successful contract signature. This accelerates sales cycles and sustainably increases efficiency in the B2B revenue process.

Core features

Open and agnostic platform that aligns teams, data and technology to deliver relevant and engaging buyer experiences for target accountsCore

Brings together first- and third-party data, activation capabilities and measurement

Provides a singular view of an account from targeting to revenue

Supports creating a single view of accounts, reaching decision makers, personalizing engagement and closing deals faster

Compliance & security

No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.

Ask the AI assistant on this page for current compliance and security details. It researches live information from publicly available sources.

Contact the provider

www.dnb.com

Supported languages

🤖 AI assistant for Dun & Bradstreet (D&B) Rev.Up ABM

Ask about pricing, features, integrations, or comparisons. Our AI assistant can help with up-to-date information.

📰 News & community feedback

🚀 Product updates & press releases

Dun & Bradstreet has expanded its Rev.Up ABM platform through strategic partnerships and technological updates to enable B2B marketing and sales teams to target audiences more precisely. The platform integrates premium D&B data directly into leading CRM and marketing automation systems, significantly increasing data consistency and campaign efficiency. Due to continuous global expansion and compliance with strict data protection guidelines, the solution is becoming increasingly attractive for international companies.

•Product & Features: Seamless integration of D&B Lattice data to create dynamic, AI-powered B2B target audience segments directly within the Rev.Up environment.
•Partnerships & Integrations: Enhanced connectivity with platforms such as Salesforce, HubSpot, and Adobe Marketo Engage for real-time synchronization of marketing and sales activities.
•Target Audiences & Personalization: Optimized intent data analyses help B2B companies identify ready-to-buy target audiences more precisely and minimize waste.
•Compliance & Global Reach: Support for international campaigns while adhering to strict data protection standards such as GDPR for secure global marketing.

Source: Publicly available product updates or press releases from Dun & Bradstreet (D&B) Rev.Up ABM.

📰 Social media feedback about the product

No social media mentions or concrete data on Dun & Bradstreet (D&B) Rev.Up ABM were provided for analysis. Due to this lack of information, a factual evaluation of features, praise, or criticism is not possible. Accordingly, no well-founded statements can be made about the perception of the product in social media.

•No mentions from Reddit or X/Twitter were provided.
•An analysis of features, problems, target groups, or competitive comparisons is not feasible without a data basis.

Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.

Back to overview