Bombora
Find your future B2B customers at the exact moment of their purchase decision
Bombora is a leading US provider of B2B intent data, founded in 2014 and headquartered in New York City.
Independent B2B performance index (0–100 points). It is calculated mathematically and without subjective influence from four verified pillars: company stability, aggregated feedback from publicly available online sources, documented compliance certifications, and operational transparency.
Headquarters
Park Ave S 419, 10016-8409 New York, United States
Employees
220
Founded
2014
Management
Mark Connon
Overview
Bombora is a leading US provider of B2B intent data, founded in 2014 and headquartered in New York City. With around 220 employees, the technology company helps marketing and sales teams worldwide identify the purchase intent of potential business customers at an early stage. The core of its offering is the "Data Co-op" – a unique network that aggregates anonymized browsing signals from numerous trusted B2B publishers and brand websites. Using artificial intelligence, Bombora analyzes this data to build a holistic picture of companies' information-seeking and purchasing behavior. Its flagship product, Company Surge®, precisely identifies when companies show a significantly increased interest in specific topics. In addition, Bombora offers solutions in Identity Resolution, B2B Digital Audiences, Campaign Measurement, and Topic Taxonomy. These data-driven insights enable B2B companies to optimize their Account-Based Marketing (ABM) strategies, minimize waste, and target sales activities directly at purchase-ready leads.
Core features
Compliance & security
No verified certifications (such as ISO 27001 or SOC 2) are currently listed for this provider. Information about compliance with standards such as GoBD or GDPR may still be available.
Ask the AI assistant on this page for current compliance and security details. It researches live information from publicly available sources.
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Intent Data Quality & Coverage (Co-op Network, Topic Coverage)
Account-Level Signals (without contact/personal data)
Price Level (Enterprise pricing, cost efficiency for large teams)
Use in ABM/GTM Stack (Integration, data layer instead of platform)
Summary of customer feedback
Customer and expert reviews characterize Bombora primarily as a very strong intent data provider with broad coverage and high-quality account-level signals, establishing itself as a standard in the B2B intent market. The reach of the Co-op network, the granularity of topic coverage, and the utility for top-of-funnel account discovery and ABM workflows are highly praised. Conversely, high enterprise pricing, the lack of contact/personal data, and the focus on a data layer rather than an execution platform are frequently cited as weaknesses. Bombora is best suited for larger, data-mature B2B companies with established ABM and GTM processes that have an existing tool ecosystem (e.g., 6sense, Demandbase, CRM/MA) and want to integrate high-quality intent signals into it.
AI-generated summary
🚀 Product updates & press releases
Bombora, the leading provider of B2B intent data, continues to drive its global expansion and product innovation through strategic partnerships and technological integrations. Through deeper collaboration with platforms like Snowflake, companies worldwide can leverage more precise purchase intent signals directly within their existing data warehouses. These enhancements aim to enable marketing and sales teams in the B2B sector to target audiences more efficiently and in a privacy-compliant manner.
- •Product Integration: Seamless delivery of Company Surge® intent data directly into cloud platforms like Snowflake for faster data analysis.
- •Partnerships: Expansion of collaborations with leading ABM and CRM providers to optimize sales and marketing workflows.
- •Global Expansion: Broadening data coverage and purchase intent identification in key EMEA and APAC markets.
- •Compliance: Ensuring strict data protection standards such as GDPR and CCPA to safeguard data-driven marketing campaigns.
Source: Publicly available product updates or press releases from Bombora.
📰 Social media feedback about the product
Since no specific social media mentions from Reddit or X/Twitter were provided for Bombora in this analysis, a content evaluation is currently not possible. Due to the lack of a database, no valid statements can be made regarding recurring topics, praise, criticism, or open questions. The sentiment is classified as neutral by default due to the missing data. A reliable analysis of trends or user feedback requires specific datasets.
- •No database: No social media mentions or specific text data were provided for analysis.
- •No feature evaluation: Without relevant posts, no statements can be made about Bombora's features, strengths, or weaknesses.
- •Missing context: Specific target groups, industry focuses, or regional trends cannot be identified due to the lack of data.
- •Competitive comparison impossible: No information is available regarding comparisons with competitor products.
Source: Publicly available social media posts (X/Twitter, LinkedIn, Reddit) from the last 12 months. The opinions shown come from users and do not represent BenchTrust's assessment.
See Bombora in action
Using Company Surge® in LinkedIn