Directive Consulting

Overview

Directive Consulting is a globally operating performance marketing agency founded in 2014 and headquartered in Irvine, California. With around 250 employees and additional offices in Austin, New York, London, Amsterdam, and Sydney, the company specializes in supporting B2B, SaaS, and enterprise technology brands. The agency pursues a data-driven approach aimed at shifting the focus from pure Marketing Qualified Leads (MQLs) to a qualified pipeline and actual revenue metrics. To achieve this, Directive Consulting relies on its proprietary "DiscoverabilityOS" methodology and a consistent focus on "Customer Generation" to efficiently combine brand building and demand generation. The service portfolio includes a wide range of integrated performance, commerce, and communication services. These include search engine optimization (SEO), pay-per-click campaigns (PPC), content marketing, conversion rate optimization (CRO), social media marketing, design, strategic consulting, and revenue operations. By using advanced analytics, the agency forecasts revenue potential and sustainably optimizes marketing budgets. Over the past ten years, Directive Consulting has generated over one billion US dollars in revenue for its clients.